Lead Generation

Funnies: The Mystified Marketer is Distracted by Good Ideas – B2B Marketing Article

… Read more Related Posts: Cognitive Load: The Brain Science Behind Good B2B… Arun Gupta on B2B Tech Marketing: Marketers Have to… Account-Based Marketing for B2B Technology… B2B Tech Marketing Tactics That Work: Tales from a… ABM for 2020, Part 1: Know Exactly Who To Target The post Funnies: The Mystified Marketer is Distracted by Good Ideas appeared first on B2B Technology Marketing Journal – B2Bento. This is only a snippet of a B2B Marketing Article written by Anoop PC…

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Personal Branding: What’s More Important – B2B Marketing Article

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. Tweet This And let me be clear when I say the word followed. I don’t mean following in the social media sense. I mean following in the I pay attention and act based on what you do say or instruct…

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How to Build a Campaign Hierarchy for a Business of Any Size – Marketing Article

“Wow, you built the campaign hierarchy for Salesforce? How did you figure that out? Can I do that for my small and/or medium business?” That’s the reaction I usually get from our small or medium sized business (SMB) customers here at Salesforce, who are astonished about how I was able to build a campaign hierarchy for the entire organization. I’ve spent most of my career in operations, analytics and demand generation functions within marketing. At Salesforce, an organization with 35,000+…

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ABM for 2020, Part 1: Know Exactly Who To Target – B2B Technology Marketing Journal – B2B Marketing Article

There are customers out there, right now, actively looking for what you’re selling. How do you find them? How will they find you? And when that magical moment happens, what is the best way to get their attention, engage them, perhaps even impress them so that they are ready to see a demo, or meet with a sales person?  This is a marketer’s daily challenge. While many technologies, platforms and strategies have emerged to solve this question, putting them all…

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Creative Tactics for Software Lead Generation – B2B Marketing Article

For B2B software companies, great content and a sound SEO strategy are the core of a successful lead generation. In the business world, you are constantly surrounded by competition from every corner. So, it ultimately all boils down to the right tactics that you use, and the more innovative, the better. In this blog post, we are going to explore creative lead generation tactics for your software business needs. A Hands-On Guide to Gaining B2B Leads from Social Media Take…

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How to Reach Millennials with Your B2B Marketing – B2B Marketing Article

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly…

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The Complete Guide to Data Enrichment – B2B Marketing Article

When a mission-critical deal is on the line, B2B sales can be more like negotiating a strategic partnership (or romantic relationship) than merely persuading someone to buy a product. Today, when both the stakes and the competition couldn’t be higher, a knowledgeable and personalized approach is the key to moving leads down the funnel. Data is the fuel that drives the B2B customer journey, but first-party data alone isn’t enough to provide the insights you’ll need to stand out from…

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When Lead Generation Trumps Helping Customers | #FrictionHunter – Marketing Article

Which is more important on your website? Helping potential customers, or turning them into leads? Lead generation is important for most businesses, but your choice can have a big effect on customer experience. [IMPORTANT NOTE: I began working on this post last year. Since that time, all of the sites have changed their user experience. Treat what follows as an illustration of different CX/UX approaches, not a critique of the current experience offered by these brands.] After five years of…

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