Lead Generation

Where to Find and Source B2B Tech Leads to Grow Your Business – B2B Marketing Article

With the world being flooded with businesses and continuously rising corporations, it’s oftentimes quite difficult to find the right leads. Technology and Software companies know this all too well. Most of the time it feels like there is a limited pool of prospects when in reality it is quite vast. As challenging as this may be especially for tech companies, with the right tools and sources it will make lead generation much easier. Of course, we realize that it’s all…

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How-to Map Your Touchpoints for Conversion Rate Optimization – B2B Marketing Article

When marketing budgets tighten, conversion rates are usually the first KPI to come under scrutiny. However, as conversion journeys get more complex and multifaceted to reflect B2B buyer life cycles, the ability to accurately analyze and contextualize your conversion rates can become more complicated. This can result in misdiagnosing the performance of a campaign, leading to missed opportunities to improve, and in some cases, stopping activity unneccassily. This article looks at how to plot, execute and measure your conversion journeys…

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[Infographic] The B2B Lead Generation Thermometer – B2B Marketing Article

Only 3% of your market is actively buying. 56% are not ready, 40% are poised to begin. (Vorsight) How is your lead qualification set up to help you accurately pin point who your most motivated prospects are in your lead generation engine? Mapping your lead qualification against your identified engagement touchpoints and digital tactics is an effective way of ensuring every opportunity is optimized. This will ultimately help you identify how to dial up your efforts to turn up the…

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The Simple Guide to Creating a Chatbot [on Facebook, Website, Messenger Apps] – B2B Marketing Article

Bots on the internet get a bad rap. Often, you hear about them being involved in hacking incidents or trying to influence people on social media. But chatbot technology has been quietly growing and improving over the years.  We’re long past the days when conversations with chatbots were full of stilted non sequiturs. Today’s chatbots are still quite obviously bots, but they’ve gotten much better at both maintaining natural conversational flow and understanding the discussion their human interlocutors are trying…

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Marketing’s role in driving digitalisation – B2B Marketing Article

Marketing’s role in driving digitalisation Digitalisation is far from a new topic. The adoption of digital practices across all business channels has been happening for a while. As marketers, our focus has been to effectively leverage digital platforms for lead generation, lead nurture, brand awareness and other key initiatives. But what does the bigger picture look like? Taking a quick step back, it’s important to remember one of the key reasons why digital has become so important – our customers.…

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Time to Refresh your B2B Lead Generation Strategy? – B2B Marketing Article

In the face of economic and political uncertainty, many organizations return focus to performance driven B2B marketing activities that demonstrate tangible value and most importantly traceable ROI. Marketers that calculate ROI are 1.6 times more likely to receive higher budgets. (HubSpot) While brand building activities are taking a hit, trends show that lead generation is not only back but high on the B2B marketing agenda. This article looks at how to evolve your lead generation strategy in order to adapt…

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5 Ways to Re-engage and Recapture Your Lapsed Leads – B2B Marketing Article

Good leads are hard to obtain, and some might argue that they are even harder to manage. That’s why you should take extra steps to make sure that you maximize your lead nurturing results. In most cases, only a small fraction of your leads are ready to buy and a relatively large percentage of the remaining ones expire. However, did you know that you could still recapture and recycle your lapsed leads? Effectively re-engaging your lapsed leads is all dependent…

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Revenue-Driven Lead Generation | Launch Marketing – B2B Marketing Article

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and propelling a lead generation strategy that delivers revenue impact and sufficient quantities of valuable leads? We turned to Launch Marketing’s executive experts Christa Tuttle, Shawna Boyce and Jeff Raymond for their…

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Are you using the right messaging for your buyer journey? – B2B Marketing Article

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.…

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