Lead Generation

5 Ways to Re-engage and Recapture Your Lapsed Leads – B2B Marketing Article

Good leads are hard to obtain, and some might argue that they are even harder to manage. That’s why you should take extra steps to make sure that you maximize your lead nurturing results. In most cases, only a small fraction of your leads are ready to buy and a relatively large percentage of the remaining ones expire. However, did you know that you could still recapture and recycle your lapsed leads? Effectively re-engaging your lapsed leads is all dependent…

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Revenue-Driven Lead Generation | Launch Marketing – B2B Marketing Article

Lead generation best practices continue to evolve and reflect changes in consumer expectations. What was once a quest for quantity has shifted to a more selective pursuit of quality leads that ultimately translate to company revenue. So, how can marketing teams ensure that they are properly measuring performance and propelling a lead generation strategy that delivers revenue impact and sufficient quantities of valuable leads? We turned to Launch Marketing’s executive experts Christa Tuttle, Shawna Boyce and Jeff Raymond for their…

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Are you using the right messaging for your buyer journey? – B2B Marketing Article

Are you using the right messaging for your buyer journey? The path from research to purchasing in the B2B space is long and winding. On top of this, there is the added complication that a B2B buyer rarely travels this path alone. In today’s hyper-competitive environment, buyers are carrying out research up to 18 months before talking to sales. If you don’t know where your prospect is on the buying journey, the chances are your messaging isn’t resonating with them.…

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On-Demand Content Strategy; Why Gluttony is King… – B2B Marketing Article

The key to successful B2B demand generation is keeping your audiences continuously engaged. This means sustaining their appetite for content and serving it to them in ways they can’t resist. Content marketing generates over three times as many leads as outbound marketing and costs 62% less (Demand Metric)  As every B2B buyer has their own purchasing journey and obstacles, finding a way to satisfy everyone’s information needs can be a B2B marketing headache. This article looks at the rise of…

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How to Generate High-Quality Leads from Your B2B Marketing – B2B Marketing Article

What can we do to generate more leads? As a B2B digital marketing agency, we get that question a lot. And it’s a valid question. If you’re investing blood, sweat and tears into content generation, you want to make sure all of your hard work is paying off.  It’s simple: more leads equal more revenue. And who doesn’t want more revenue? The challenge is figuring out how you can attract and convert a higher number of leads. So how do…

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How to Diagnose and Repair Rotten Lead Nurturing Workflows – Email Marketing Article

This article is published in collaboration with HubSpot which we use for many of our clients at Indiemark. Marketers “sent” emails in 1995. They were fresh and manually made-to-order. Today, marketers “set” emails. They’re pre-made, automated, and usually very effective. But these emails just aren’t as fresh. Sure, some pull fresh content from blogs or other regularly updated assets, but most also don’t. Instead, many marketers simply set up an email and use it for months. This presents a hurdle…

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You’re Looking at the Marketing Funnel the Wrong Way. Here’s Why… – B2B Marketing Article

You’d be hard pushed to find a marketer who doesn’t use a marketing funnel somewhere in their marketing strategy. Our relationship with funnels goes way back… However, how accurate is our understanding of the funnel model? This article points out the fundamental flaw of looking at the marketing funnel the wrong way. Read on to discover how you can adopt the right perspective and in turn build better demand generation programs built on insight and accurate audience data. Reading time:…

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Everything You Need to Ask When Choosing a Lead Generation Company – B2B Marketing Article

So you’ve decided to outsource lead generation, and you’re about to choose a marketing partner. This is probably one of the most important choices you’ll ever make as a marketer. So, how can you be sure you pick the right lead generation company? The secret is knowing the right questions to ask a potential lead generation service provider and, more crucially, knowing what answers to look for. That’s what I’ll share in this blog post. We’ll go over all the…

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