Lead Generation

5 Lead Generation Strategy Examples To Increase Software Sales – B2B Marketing Article

Competition, uncertain times, changing preferences of customers – these are some of the things that affect the sales of software companies. That is why you need to adapt and be flexible with their marketing strategies if you want to see an increase in your profits.  Adapting and being flexible do not necessarily mean creating a new strategy (although that applies from time to time). It simply means utilizing tools and strategies that have the most potential in engaging the key…

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How to Run a Successful Lead Generation Campaign – B2B Marketing Article

One of the main objectives of running a successful lead generation campaign (and one of the most important) is to do just that, generate leads. The campaign process involves classifying prospective customers and qualifying their probability to buy in advance of making a sales call. The purpose of lead generation can vary from driving sales leads to something like increasing webinar registrations, but in the end they have the same goal and that is to get prospects to raise their hands. Before…

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Which Tactics Should You Use? – B2B Marketing Article

When it comes to inbound marketing, there is a significant list of tactics at your fingertips. So which inbound marketing tactic should you be using? The short answer – there is not just one. According to our latest research, the majority of senior B2B marketers combine several tactics when building their inbound marketing strategies… But that doesn’t mean implementing every single option – in fact, only 5% said they utilize all methods available. So how do you go about choosing…

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Ways to Identify, Qualify and Convert Your Website Leads – B2B Marketing Article

Getting people to visit your website is the easy part; getting them to convert is a whole other ball game. However, there are different ways to make the process scientific and systematic. In this way, you’ve got your website steadily bringing in leads for your organization. In this article, we take a look at how you can analyze new and repeat traffic and turn them into customers using tools, tactics and analytics. 15 Brilliant Web Design Hacks That Convert Traffic…

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Introducing a More Powerful Salesforce Integration – B2B Marketing Article

This week, we’ve released a major update to our Salesforce integration that features more advanced social attribution, lead syncing and reporting capabilities as well as the new Social Insights package. Here’s what has changed. Better Social Media Attribution Tools We’ve adjusted a few core concepts of the integration to improve your ability to attribute leads to social media in Salesforce. Mirror Campaigns Instead of adding new members to Salesforce Campaigns based on social conversions via tracked forms, Oktopost will now do…

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10 Online Lead Generation Techniques for Professional Services – B2B Marketing Article

Professional services firms have been relatively slow to adopt online lead generation techniques. It’s not surprising given that many commonly used online lead strategies such as contests or sweepstakes are simply inappropriate for many professional services firms and their clients. Further, many professionals still hold the mistaken belief that the only way to generate new client leads is through referrals and networking. Hello… the world is changing! A new model of business development is already generating significant flows of qualified leads…

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The 4 Need-to-Know B2B Audiences for Lead Generation – B2B Marketing Article

When generating your ideal leads, one of the first essential steps is understanding how to target the audience that is ideal for your organization. If you understand who you’re reaching, it’s easier to understand where and how to reach them, and what to offer them once you do. B2B audiences are made up of individuals with different cultures, backgrounds, preferences and needs. There will never be a “one-size-fits-all” approach that resonates with everyone, or even every member of your target…

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8 Steps to Success with Manufacturing Marketing – Marketing Article

If I asked you to think back on your last meaningful purchase, there’s a very high chance that online research was involved in your process. When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research. This is the…

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Funnies: The Mystified Marketer is Distracted by Good Ideas – B2B Marketing Article

… Read more Related Posts: Cognitive Load: The Brain Science Behind Good B2B… Arun Gupta on B2B Tech Marketing: Marketers Have to… Account-Based Marketing for B2B Technology… B2B Tech Marketing Tactics That Work: Tales from a… ABM for 2020, Part 1: Know Exactly Who To Target The post Funnies: The Mystified Marketer is Distracted by Good Ideas appeared first on B2B Technology Marketing Journal – B2Bento. This is only a snippet of a B2B Marketing Article written by Anoop PC…

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Personal Branding: What’s More Important – B2B Marketing Article

Before we can answer that, we must define the difference between these two similar but decidedly different adjectives. Personally, I believe the difference between fame and authority is really quite simple. Famous people are known but authoritative people are followed. Tweet This And let me be clear when I say the word followed. I don’t mean following in the social media sense. I mean following in the I pay attention and act based on what you do say or instruct…

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