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Introducing Coupon Manager | WhatCounts – Email Marketing Article

Reporting  In addition to automating coupon codes in campaigns, this feature includes Distribution Reporting.  With this report, you’ll be able to…  See a short summary of distribution (Total Sent, # of Campaigns, # Remaining in Batch)  Export the entire distribution  Search for unique codes sent over the last 90 days  Note: this feature does not include reporting around whether a coupon has been redeemed. This is only a snippet of a Email Marketing Article written by Mary Fran Thompson Source…

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Using first-party data in your digital marketing strategy – Mobile Marketing Article

by Will Corry on April 14, 2020 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Online Advertising, Online Video, Search Marketing Marketing data is a valuable business asset, and there are several internal and external methods you can use to collect it. Two of the most popular types of marketing data are first and third-party data. First-party data is data you gather from your website or customer feedback—internal sources.  Third-party data is data you compile…

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How to optimise your marketing campaign for niche interests – Mobile Marketing Article

by Will Corry on February 15, 2020 in Business, Digital Marketing, Ecommerce, Latest News, Lead Article, Marketing, Mobile/Tablet, News you can use, Nuggets, Small Business, Startups A great product is not one that’s loved by everyone. You have a target audience, a customer persona and a niche that your product/service belongs to.  However, this doesn’t mean you can’t burst out of your bubble and target a completely new audience and appeal to someone new. It would be foolish to miss…

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Why you should avoid using search engines that collect data – Mobile Marketing Article

by Will Corry on February 14, 2020 in Business, Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Search Marketing, Small Business, Startups In today’s search engine-dominated landscape where you may make crucial life decisions based on nothing but a search, you should probably feel more protective of the sensitive data that you input into those searches. New : “More new business from quality articles in theMarketingblog” – TheMarketingblog https://t.co/ieLzfh9plw pic.twitter.com/4Y4vohClJp — Will Corry (@slievemore)

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New WhatCounts Features for Q1 2020 – Email Marketing Article

As we strive to help our customers market better and mark it done, the WhatCounts team is delighted to announce our first feature release and planned upgrades for 2020. Our goal is to make our customers’ lives easier as they send more personalized, targeted messages and power advanced marketing campaigns and tactics.   Just Released Label Management When you’ve sent hundreds of email campaigns, it can be hard to generate detailed reports based on specific elements of or content within those…

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Valentine’s Day Email Marketing Tips and Tricks – Email Marketing Article

In 2019, Valentine’s Day spending raked in over $20.7 billion in revenue.[1] While fewer people are celebrating Valentine’s Day[2], spending continues to grow year over year, and this year looks to be no different. Since Valentine’s Day can be a polarizing holiday, it’s important to use this holiday, where it makes sense to connect your subscribers to your brand. If you plan on creating a Valentine’s Day campaign this year, here are three things that you should keep in mind.…

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WC3 Blog Lifecycle Marketing Deep Dive: Replenishment – Email Marketing Article

If you’re a business with consumable or subscription-based services, a replenishment campaign can be the difference between disappointing results and a happy, engaged customer base. A well-timed, relevant replenishment campaign can help you drive sales, including cross- and up-sells, as well as boost buy-in to your subscription service. What is a Replenishment Campaign? A replenishment campaign is an email, or series of emails, aimed at reminding customers who purchase consumable goods that their product is about to run out. The…

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Post Purchase Strategy | WhatCounts – Email Marketing Article

And last, but certainly not least, is the email that everyone enjoys receiving…the shipping confirmation email. Just like the order confirmation message there is room to upgrade this template, rearrange the content to display the transactional content more prominently and update the footer to call out the social media spaces. Luca + Danni may also want to consider top navigation in their transactional messages. Links for things like Customer Service, Return Policy, and Satisfaction Guarantee are popular areas that a…

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Halloween Email Trends for 2019 – Email Marketing Article

Trend 4: Self-Care The wellness industry is on fire these days. Just because Halloween parties usually mean eating candy and drinking too much witches brew doesn’t mean wellness companies can’t get in on the action. MindBody created an email that focuses on how you can recover from Halloween, including things like places to work out, your post-Halloween skincare routine (hello ridiculous amounts of makeup), and other tricks.    Find Ways to Be Helpful to Your Customers During Halloween Regardless of…

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5 reasons why nurses love vendor management systems – Mobile Marketing Article

by Will Corry on September 30, 2019 in Digital Marketing, Latest News, Lead Article, Mobile/Tablet, News you can use, Nuggets, Uncategorized Vendor management systems can benefit everyone across healthcare work forces from scheduling to simple management. As a healthcare provider, you may be grappling with staffing issues like filling vacant positions and shifts. You may also be carrying out these processes using manual inefficient scheduling procedures and redundant staffing efforts that give you the wrong candidates. The cost of deploying…

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