Email Marketing Trends for 2020: Competitive Differentiators – Email Marketing Article

 Posted by Chad S. White on February 11, 2020  Leave a Comment In the ever-changing world of email marketing, it can be difficult to know where to invest your time and energy. To help you prioritize your email marketing efforts this year, we surveyed Oracle CX Marketing Consulting’s more than 500 digital marketing experts, asking them to rate the current adoption of… This is only a snippet of a Email Marketing Article written by Chad S. White Source link

Read More

Hosted Landing Pages vs. Embedded Forms – B2B Marketing Article

A client asks: “Should we be hosting our campaign landing pages in Marketo?  We’ve always hosted them on our main site and simply embedded Marketo forms.  Is there a big advantage to hosting them separately?” This question comes up all the time in client work, and not just with Marketo customers.  The most common reasons given for hosting landing pages as part of a company’s main Website are these: *  It allows us to derive SEO benefit from site traffic…

Read More

Urge Landing Page Visitors to Buy with a Countdown Timer – Email Marketing Article

I’m excited to share the latest improvement to the GetResponse landing pages that will help you get more conversions by creating a sense of urgency. Sounds interesting? Then read on to learn more about the countdown timer and why you should start using it to let your prospects know how much time they have until your offer expires.   Editor’s note: We’ve recently updated the countdown timer element. From now on, you have two options: a timer that counts down…

Read More

Create lists for your summer email campaigns – Email Marketing Article

Have you ever forgotten the obvious items you needed for a holiday? It’s a rhetorical question of course. Who hasn’t started out for the beach looking for a shop that sells sun cream at a price which won’t make you turn red in the face? This is a gap that email marketing can fill.  I’ll run the risk of being thought of as having a beard and admit to attending a three-day folk festival in Yorkshire over the long weekend…

Read More

Why Is Page Speed Is Critical? How to Test and Improve Yours » Martech Zone – Mobile Marketing Article

Most sites lose about half of their visitors due to slow page speed. In fact, the average desktop web page bounce rate is 42%, the average mobile web page bounce rate is 58%, and the average post-click landing page bounce rate ranges from 60 to 90%. Not flattering numbers by any means, especially considering mobile usage continues to grow and it’s getting harder by the day to attract and keep consumer attention. According to Google, the average page load time for…

Read More