Brainfluence Now Has An Italian Translation – Marketing Article

The Italian version of Brainfluence, titled Neuromarketing in Pratica, is now  available from the publisher, Apogeo, and other bookstores. This is the eleventh translation for my book, and it’s great to see that the ideas in it are still relevant and useful. I haven’t seen the physical book yet, but it looks like they did a nice job with the cover. They started with my amusing (and totally invented) brain region labels and created their own emoji versions. I found…

Read More

Audio and Video Transcription, Translation, Captioning, and Subtitling » Martech Zone – Mobile Marketing Article

Because our clients are highly technical, it’s often difficult for us to find writers that are both creative as well as knowledgeable. Over time, we grew weary of rewrites, as have our writers, so we tested a new process. We now have a production process where we set up a portable podcast studio on location – or we dial them in – and we record a few podcasts. We also record the interviews on video. We then send the audio…

Read More