When B2B Personalization is Too Hard to Implement – B2B Marketing Article

I had a conversation several weeks ago with a large data company, discussing behavior based personalization. The VP of Marketing heard me out for a few minutes, and then said “Woah, wait a minute. So it’s personalization? I already have that.” So I said “Oh, how’s that going? What are you seeing?” And he said, “Well, we haven’t turned it on yet.” As it turns out, getting the technology they purchased in their integrated suite to work is harder than…

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Socializing Videos for IT Decision-makers – B2B Marketing Article

IT decision-makers rely on social media more than we think they do, according to research from IDG. Since video plays such a big role in social media, using video more effectively than your competition can pay big dividends. IDG’s 2019 State of the CIO Report notes a “surge” of IT decision-makers into social networks this year. YouTube is now attracting two-thirds of IT execs to watch videos — up from 46% in 2018. Use of Facebook and Twitter by IT execs nearly…

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