It’s challenging to create content that motivates B2B buyers to respond. Here are 21 ways to get to know your customers, so you can create content that engages them and brings you results.  As a B2B marketer, you know that good content boosts customer engagement and increases sales. In fact, more than 85% of top-performing marketers make content an integral part of their marketing strategy.  But creating engaging content isn’t always easy. One of the biggest content marketing challenges is relevancy.…