Google Ad Inventory for iOS App Campaigns Increases – Mobile Marketing Article

Google is set to roll out new updates for Google Ads that will impact how apps are discovered in web searches. What makes this interesting is that it’s designed for iOS apps, rather than Google Play apps. The company will be able to access Google Search inventory on the Safari browser for iOS, a move intended to improve traffic and impressions from searches on iOS devices. This could change how iOS developers implement their paid campaign strategies. What’s Changing? Previously,…

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Apple Launches iOS 12.3 – Gummicube – Mobile Marketing Article

The latest iOS update has launched, bringing several new features and enhancements to mobile devices. With the update to iOS 12.3, it’s important to look at what’s new, what’s changing and what app developers can utilize for their apps and App Store Optimization. What’s New iOS 12.3 provides a number of updates, starting with their TV app. This adds new sections for movies, Kids TV, sports and so on, as well as a new bottom bar. Apple is also including…

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How Flutter Looks Set to Transform Android and iOS App Development – Mobile Marketing Article

One of the primary concerns of mobile marketers across the world is ensuring that they have the ability to produce content and apps that are compatible with a range of platforms. However, their two top priorities are undoubtedly creating items that work on both Android and iOS. The two operating systems dominate the market, with figures from Q2 2018 suggesting that Android OS accounts for an 88 per cent share and iOS holds around 11.9 percent. While the likes of Microsoft…

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