The Only One Business Show – Marketing Article

John Jantsch stops by The Only One Business Show podcast to speak with host James Nathan about his latest book, The Self-Reliant Entrepreneur. While Jantsch is the author of five other books focused on the how-tos of marketing, this latest book he likes to describe as a “why-to.” The concept of self-reliance comes from transcendentalist writings of the 1800s, and for Jantsch self-reliance means realizing that your life is a work in progress and that by working on yourself, you’re…

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When Does the Customer Experience Begin for Your B2B Buyer? – B2B Marketing Article

[Transcript below] When does the Customer Experience begin for your B2B tech buyer? When does it end? Mary Drummond, the CMO of Worthix and the host of the “Voices of CX” podcast, sat down with me to talk about how to treat your potential customers and, more importantly, how to learn from them along the way. In our interview, we discuss: The Customer Experience Economy – what is it, where did it come from, and what it means to your…

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