International sales

Is Your Marketing Strategy Based on Your B2B Software Features? – B2B Marketing Article

Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their product or on a handful of features which they have developed. This is natural for a software company, as this is its primary focus – developing a software solution and expanding its capabilities by adding new features. Some companies do indeed have unique features. Sometimes a particular feature may have considerable business implications for the…

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Should I publish the price of my software in my website in B2B international sales? – B2B Marketing Article

B2B Software pricing One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is advisable to openly and transparently publish the software prices on the company’s website. There are three approaches: The first approach holds that prices should not be publicized, fearing that customers would be deterred by the prices even before they make contact with the company as well as in order to prevent exposure…

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Exhibition CEBIT 2018 – to prepare in Hebrew and present in Germany – B2B Marketing Article

Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage for innovation in the field of information security as well. This year, the exhibition moved to the month of June and is held in a new format, turning into a huge festival of digital innovation. Accordingly, the security zone will be particularly large. What some the Israeli companies do not know is that the exhibition…

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My B2B software solution is excellent – why is it so hard to sell it overseas? – B2B Marketing Article

A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that although they have an excellent product it is very difficult to sell it overseas. The frustration from this situation is particularly big when it concerns a product that has succeeded in the local market in Israel, so there is no doubt about the usefulness of the solution, its rich functionality and the company’s delivery capabilities.…

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