Today, content marketing is a strategic marketing approach that many B2B companies use. But if so many are doing it, how can you differentiate yourself? By using interactive content. Here are three reasons why: The average attention span has shrunk to 8 seconds. Your competitors are already building quality content of their own. It’s a great conversation platform for gathering insights. Ok, there are more than three reasons. But I hope these three reasons are enough to convince you. Your customers…