Interactive Emails

Interactive emails are a top trend, but is anyone using them? – Litmus Software, Inc. – Email Marketing Article

December 3, 2019 By Steph Knapp Interactivity has been a top email design trend for a few years, and it’s easy to see why. Interactive elements make an email more accessible, and often, more fun and engaging. The concept takes a format that has long been a single, static message, and turns it into an entire experience within the inbox. Yet it isn’t actually a pervasive design or strategy. We asked nearly 2,000 email marketers about their team’s use of…

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