interactive content

Oops! 5 Common Interactive Content Mistakes to Avoid – B2B Marketing Article

B2B marketers across industries are diving head-first into the interactive content pond. It’s easy to see why: More buyers (a whopping 86%) now prefer it, according to Demand Gen Report research. But it’s not enough to hop on the latest content marketing. Putting together a stellar asset takes time, thought and careful planning; failing to do so can lead to a flat or downright frustrating experience and mediocre results. I say this out of experience.   We’ve been refining our interactive…

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Regift Your Content: 8 Reasons to Repurpose B2B Assets – B2B Marketing Article

When SiriusDecisions reported in 2015 that content marketers were wasting “tens of millions of dollars a year” on the 60% to 70% of content created by B2B marketing teams that never gets used, the industry took notice. The news spread quickly, and the stat appeared in blog posts and infographics all over the place. But what have we done about it since then? We simply can’t keep up with the growing demand for content if we’re creating everything net-new, and…

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Content Hit List – B2B Marketing Article

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. These intriguing conversations and case studies not only drove eyeballs and downloads but stirred some interesting comments and dialogue along the way.           Continue Watching2019 State of Video & Interactive Content Research from Demand Gen Report shows that 86% of buyers prefer interactive content they can access on demand and 80% say they will spend up to 20 minutes watching video content. B2B…

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