<!– | | — Welcome to the second part of our blog on avoiding intent signal mistakes. To set the tone: according to Forrester, 63% of B2B buyers prefer to research on their own, up from 53% three years ago. From an intuitive perspective, this may seem like an extremely negative statistic – but actually, thanks to intent signals, this is pretty good news. As long as B2B marketers understand how best to use intent signals to reach in-market prospects…