As marketers, we all know the power of social proof. It doesn’t matter how revolutionary, amazing, or game-changing your product is. If you’re the one plugging your product and talking about how awesome it is, people automatically discount 50% of what you say. After all, you’re basically tooting your own horn — and that’s not cool. But what if it’s someone else (say, a micro influencer) who’s doing the gushing? This makes all the difference. We all know that micro-influencers…