Integrated Marketing

Sell More! 17 Integrated Marketing NEW Best Practices to Test – Marketing Article

In our last post, we dove deep into describing integrated marketing.  We follow today with a powerful list of mashup tests to run, many of which yield tasty marketing fruit. “Integrated marketing” means melding most any aspect of marketing into a cohesive, strategic whole.  To get in the integrated mindset, we challenge you to let go of siloed perceptions. Be channel agnostic. Free yourself of a mindset of being solely SEO or a search PPC, PR pro, CRO, paid, organic,…

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6 Campaign Best Practices for Content Marketers (Part 2 of 3) – Marketing Article

This is NewsCred’s 3-part series on integrated campaigns for content marketing. In Part 1, we built the business case for an integrated approach to content marketing. In this follow-up, we offer you the NewsCred perspective on campaign best practices for content marketers. Next time, we’ll provide you a ‘how to get started’ guide, answering your most frequently asked questions such as how to obtain buy-in, collaborate with new teams, establish the right processes, and much more. Let’s begin with a…

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[Case Study] How GE Healthcare Operationalized Content at Scale – Marketing Article

As marketing organizations mature and scale, the importance of harmony (and flexibility) across people, process, and platform will continue to grow exponentially. And with a buyer journey that is as complex as ever — requiring various touchpoints across multiple channels — it’s essential to enlist the help of the right technology. We had the privilege to sponsor and present a case study at the SiriusDecisions Summit 2019 with Mary Litteer, GE Healthcare’s Global Head of Content, who provided insights on…

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Best 8 Marketing Books to Read in 2019 – Marketing Article

How can you get an edge on your competition to make 2019 your most successful year yet? By arming yourself with the wisdom of the world’s best marketers. In a dynamic, ever-evolving field, it’s essential to stay updated with blogs, news and social posts to keep ahead of industry trends, but marketing books offer invaluable, more in-depth insight that you won’t often find elsewhere. Learning from the successes and failures of the pros will help you develop your marketing skills…

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