Integrated Digital Marketing

BusinessOnline Named a Top Digital Marketing & SEO Company in Boston! – B2B Marketing Article

BusinessOnline isn’t your typical digital marketing agency. With offices in San Diego and Boston, we serve clients from around the world, helping them gain the insights they need about their specific industries to take their companies to the next level. We leverage data and our industry expertise to help clients avoid common mistakes with their marketing strategies while refining their digital presence. Like many top-notch service providers, we created a profile with Clutch in order to showcase our services and…

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BusinessOnline | 2018 Data-Driven Marketing Plan – B2B Marketing Article

Building your marketing plan doesn’t have to be a daunting task. As with any business plan, it is important to define your target market, performance metrics, goals by marketing channel, and a realistic execution timeline. Questions to ask yourself when building a data-driven marketing plan: 1. What performance metrics does your business care about? Are your marketing metrics tied back to business goals? Identifying key performance indicators (KPIs) will help you analyze performance across the funnel. If you have a…

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