Behind a Record-Breaking Instagram Marketing Campaign – Marketing Article

If you spotted a little green tree making its way around Instagram back in April, you certainly weren’t alone. For Earth Week 2019, Canadian clothing brand tentree created one of the most-liked posts in Instagram history, generating over 15 million likes and helping the brand to spread its mission to plant more trees. But how did it come together? What made this campaign strike a chord with so many people? And what did the strategy behind its virality look like? Keep reading,…

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Everything You Need to Know About Instagram Hiding Likes – Email Marketing Article

If you are a Canadian with an account on Instagram, you’ve probably noticed a recent and rather radical change to the social media platform. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets on each of their posts. What this means for you as an Instagram user or as a business owner with an Instagram account has yet to…

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269: Almost 300 – UnMarketing – Marketing Article

269: Almost 300 by Scott Stratten Subscribe on iTunesGoogle PlayRSS Feed In today’s episode we’re almost celebrating almost five years worth of podcasting. We talk about the need for DNA support groups and why it’s important to DNA test your doggie; what’s happening over at MySpace (which, yes, is still a thing); an effective social media challenge; how Burger King plans to, hopefully, raise profits; and how one hotel is skipping some upgrades to get to a boutique upgrade. All…

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