instagram marketing

Data-Driven Strategies Create Jedi-Level Social Ads » Martech Zone – Mobile Marketing Article

Star Wars describes the Force as something that flows through all things. Darth Vader tells us not to underestimate it and Obi-Wan tells Luke that it binds all things together.  Looking at the social media advertising universe, it is data that binds all things together, influencing creative, audiences, messaging, timing and more. Here are a few lessons to help you learn how to leverage that force to build more powerful, impactful campaigns. Lesson 1: Focus On Clear Objectives Your focus determines your…

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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists » Martech Zone – Mobile Marketing Article

If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It works that way in the…

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16 Surprising Coffee Shop Marketing Ideas to Increase Customers – Marketing Article

More than 49% of coffee consumers would rather skip a shower in the morning than skip their coffee. Grabbing that first cup of coffee in the morning, especially at your favorite coffee shop is a must for most coffee lovers. So it should come as no surprise that, on average, a coffee shop sells more than 230 cups of coffee per day. Even with these stats as a coffee shop owner, showing your “open” sign isn’t enough to drive coffee…

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How to Create Graphics with DesignCap that Can Be Easily Used on Social Media or Website in Different Sizes » Martech Zone – Mobile Marketing Article

There is no doubt that you can engage more followers and subscribers for your social media with a beautiful social media banner or you can attract more visitors to your website with an appealing graphic design. DesignCap is an amazing tool that gives you the opportunity to transform a very simple image into an attractive photo graphic. Wish this tool, you can create graphics for social media or website content in different size. Let’s see how to use it to make a…

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Social Media Image Dimension Guide for 2020 » Martech Zone – Mobile Marketing Article

It seems every week that a social network is changing layouts and requiring new dimensions for their profile photos, the background canvas, and images that are shared on the networks. Limitations for social images are a combination of dimension, image size – and even the amount of text that’s displayed within the image. I would caution against uploading oversized images to social media sites. They use aggressive image compression that often leaves your images blurry. If you can upload a…

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Social Media: 3 Tips To Better Connect With Your Customers – Mobile Marketing Article

In essence, social media is a two-way street, where brands can go beyond traditional push marketing, and truly engage with their customers to develop loyalty over time. Here are three tips your company can use to better connect with your customers on social media. Tip #1: Set Up A System To Never Miss A Notification If you are publishing high-quality content on your social media accounts and growing your audience substantially, chances are that your followers and your customers are…

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8 Best Practices To Follow » Martech Zone – Mobile Marketing Article

Competition is heating up on the platform though, and brands are looking to get the most out of their Instagram ad campaigns. One method brands are using to gauge engagement, and brand value is getting more likes. We are going to be talking about strategies that can improve the number of likes you can get for your ads on your brand account. Get more likes for Instagram ads Likes are critical to the success of any campaign on Instagram. It…

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The Magic of 10K Instagram Followers – A No-Gimmicks Approach – Marketing Article

Magic happens when you get to 10k followers on Instagram.  People take you seriously and recognize your expertise. Instagram unlocks special features for your account and paid opportunities are within your grasp. But… Only 10.9 percent of Instagram accounts ever get to the magic 10k number! Anytime something is valuable, spammers, fakers, and quick-money-makers will create myths and shortcuts that promise immediate wins. If you are like me, you’re seeing these offers everywhere! We don’t want you to be fooled…

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7 Reasons to Use Micro-Influencers to Boost E-Commerce Sale – Marketing Article

Influencer marketing became a buzzword in 2015. And it still holds its position as the go-to method of getting new customers for eCommerce. Influencer marketing is not a magic pill that will make your business succeed, but it can send thousands of quality leads to your business. You don’t have to pay millions to Rihanna or the Kardashians to get your brand exposed, however. You can create a great exposure with micro-influencers. Who Are Micro-Influencers? Experts divide social media influencers…

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