How to Measure the ROI of Influencer Marketing Campaigns – Mobile Marketing Article

Whether or not you personally follow influencers, it’s undeniable that influencer marketing has become a cornerstone of many digital marketing strategies. Spend on influencer campaigns in the second quarter of 2019 topped $314M USD in the U.S. and Canada. Social media has transformed otherwise regular users into celebrities in their own right — with these influencers, both big and small, evoking trust in consumers through more authentic and approachable images. Instagram is a primary hotspot for influencer marketing. It seems…

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How to Drive Installs from Facebook Advertising – Mobile Marketing Article

Facebook is an extremely effective channel for reaching new audiences – largely due to the sheer number of users. Here’s the proof: According to Statista, Facebook had 2.32 billion monthly active users as of Q4 2018. For marketers and product managers, Facebook represents one of the world’s largest pools of potential app users primed for acquisition. Even more compelling? The population of Facebook app users shows no sign of slowing down: The app was among the top 5 most downloaded…

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