Inspiration

Dark Styles – Litmus Software, Inc. – Email Marketing Article

February 3, 2020 By Lily Worth Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.   Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a…

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12 Thank You Email Templates & Examples for Ecommerce – Email Marketing Article

Saying “Thank you” to your customers is crucial for any business, be it a market trader, a luxurious boutique, or an online store. By showing gratitude, we build relationships; we strengthen the connection. That’s why it’s so important. In online business, in most cases, merchants set up automated thank-you messages that send immediately after the purchase is completed. But we suggest sending more gratitude messages, especially knowing that triggered by customer behavior ones get significantly better open rates and overall…

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How to Write a Great Appointment Confirmation Message – Mobile Marketing Article

Appointments are a normal part of any business. You may need to set an appointment to interview an employee, negotiate a deal, or follow up on a contract. The purpose of your meeting doesn’t matter. The most important thing is that you use the right tools and strategies to make sure your attendees show up. The good news is that setting up appointments is relatively easy. There are many great tools available to simplify the process. But one area that…

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2019 Marketing Trends You Need to Know – Mobile Marketing Article

Consumer preference is always changing and so are the ways to communicate. Channels, such as text marketing and influencers are becoming more important. We can expect this trend to continue throughout this year. We’re already four months into 2019. However, it’s not too late to try out new marketing strategies for your business. That’s why we’ve put together a list of five of the most important marketing trends this year. Try these ideas out for yourself. By doing so, you’ll…

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[Case Study] How GE Healthcare Operationalized Content at Scale – Marketing Article

As marketing organizations mature and scale, the importance of harmony (and flexibility) across people, process, and platform will continue to grow exponentially. And with a buyer journey that is as complex as ever — requiring various touchpoints across multiple channels — it’s essential to enlist the help of the right technology. We had the privilege to sponsor and present a case study at the SiriusDecisions Summit 2019 with Mary Litteer, GE Healthcare’s Global Head of Content, who provided insights on…

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8 Spring Email Campaigns and Ideas for Inspiration – Email Marketing Article

Spring: One of the best seasons for cleaning, starting fresh, and—sending email campaigns? The stress of winter holidays has blown over. People are starting to shake their winter slumber and get excited about the warmer temperatures. It’s also the perfect opportunity for marketers to freshen up their spring email campaigns with interesting and personalized content. In this post, we’ll go over some common and not-so-common spring themes and ideas to spice up your emails. We’ll also provide some of the…

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How to Charge Your Phone Battery In the Right Way – Mobile Marketing Article

Battery health is a very important part of your overall mobile phone experience. Nobody wants to run out of juice in the middle of a conversation. That’s why we do all we can to keep our phones charged up every chance we get. However, these and some other bad charging habits can kill our phone batteries over time. If you’re curious about how to charge your phone to save the battery, jump right in! In our last article, we discussed…

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Uncovering the Metrics Behind an Award-Winning Email – Email Marketing Article

March 10, 2016 By Lauren Smith Every interaction with your subscribers counts. Send emails that your subscribers want, that are relevant to their needs and interests, that excite them, and (most importantly!) that make them want to take action. Campaigns that accomplish all the above not only win the hearts and minds of your customers, they’re a win for your business. And we’re particularly proud of one campaign in particular that also won an award: the 2016 EEC Email Marketing…

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A Tribute to Ray Tomlinson, the Inventor of Modern Email – Marketing Article

March 8, 2016 By Lauren Smith With the passing of Ray Tomlinson, the inventor of modern email and the @ symbol, we’d like to thank him for creating our favorite communication medium and reflect on how it’s evolved over the past 45 years. Prior to 1971, email existed in a limited format. Users could only share messages between people on the same limited network. However, in 1971, Tomlinson, who worked in Boston at Bolt, Beranek, and Newman, took it to…

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