Insights

Q&A with Tealium: Data regulations and the consumer experience – Mobile Marketing Article

30-second summary: Brands need to rebuild trust. In the wake of recent data scandals, consumers now expect to know exactly why their data is needed and what it’s going to be used for.  Legal codifications (like GDPR and CCPA) are an essential part of this process.  Shifting the balance of power from brands back to consumers will be a positive in the long run. Compliance may be tough, given the siloed data management practices present in many businesses.  It’s important…

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Three “head fakes” and three tech trends to watch out for in 2020 – Marketing Article

30-second summary: 4K/8K high resolution video is coming, and will eventually be part of people’s lives, but won’t mean much for advertisers in 2020. Smart advertisers have seen the value of 3- to 7-second ads optimized for mobile viewing, which yield a higher volume of impressions and encourage consumption of longer units in a different, more ideal setting. Voice search is coming, but it’s not going to be much use to advertisers – the largest existing channels are owned by…

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Retailers are competing with banks for top spots in credit card search rankings – Mobile Marketing Article

30-second summary: Adthena ranks SEM performance for companies across the credit card search landscape. Each brand’s Search Intelligence Scores were calculated by averaging three categories of SEM success including market leadership, search excellence, and brand ownership.  Bank of America top search results with a composite score of 94. U.S. retailer Kroger, ties with American Express and Chase for 2nd spot on their list. Major Credit card issuers struggle as U.S. Bank, Wells Fargo and Discover miss out on the top…

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7 reasons why your company should use Geofencing Mobile Marketing – Mobile Marketing Article

by Will Corry on August 2, 2019 in Latest News, Lead Article, Marketing, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they’re the readiest to buy. It’s also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way. In the following article, we’ll be…

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7 reasons why your company should use Geofencing Mobile Marketing – Mobile Marketing Article

by Will Corry on August 2, 2019 in Latest News, Lead Article, Marketing, Mobile, Mobile Marketing, Mobile/Tablet, News you can use, Nuggets Geofencing mobile marketing has come on strong in the last few years as a way to target customers when they’re the readiest to buy. It’s also gotten local businesses back in the game by giving them the tools they need to capitalize on foot traffic in a web-savvy and 21st Century way. In the following article, we’ll be…

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