Insights

How to increase revenue without increasing spend – Mobile Marketing Article

30-second summary: CallTrackingMetrics, an SaaS provider of call tracking and contact center solutions, published an e-book aimed at helping advertisers increase revenue from their digital ads. The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. You can download the free e-book, The Digital Advertiser’s Guide to Uncovering Hidden Revenue Opportunities Without Increasing Spend, from ClickZ. CallTrackingMetrics, an SaaS provider…

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B2B content marketing decoded, top marketing technologies, and AI spotlight – Mobile Marketing Article

30-second summary: Content marketing has the key to a lot of opportunities, NetLine Corporation analysed their first-party data sources and the outcomes strongly support this statement 76% of marketers saw webinars as a good source to drive more leads Ebooks, whitepapers, and guides topped the content demand list, but there’s a twist Who’s most likely to demand more content? C-Suite executives vs Senior VPs The magic time window to reach a CEO was… read on to find out “Content &…

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Cardlytics’ spend report shows consumer spending beginning to recover – Mobile Marketing Article

30-second summary: To address the uncertainty around consumer spending in the age of COVID-19, ClickZ hosted a Peer Network webinar with Michael Akkerman, the Chief Product & Strategy Leader at Cardlytics. Through their ad platform, Cardlytics has visibility into half of all card swipes in the continental US. This gives the company a complete view into more than $3 trillion in consumer spending each year and is the basis for their State of Spend report. Weekly monitoring revealed spending from…

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Media performance snapshot & preparation for late 2020 – B2B Marketing Article

As the Coronavirus pandemic continues, albeit at differing rates globally, a high proportion of marketers have seen media budgets reduced or even stopped altogether, but pre COVID-19 targets remain constant. Using a combination of external research and internal analysis of our trends across the Ledger Bennet client base, here’s a snapshot of the current state of media spend and the opportunities arising from this shift. Our media and strategy team recently ran a detailed client all hands on the subject…

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Agile marketing adoption, when data doesn’t sing with CX, opportunities lost, ecommerce rises again – Marketing Article

30-second summary: Finance, health, and high-tech are the most keen on planning agile marketing transformation 38% respondents mentioned that internal silos were a top challenge for delivering great CX Customer experience influenced customers more than it would have 2 years back 50% consumers would switch brands or spend less due to a CX that lacked personalization There’s a huge, yes huge gap in the engagement and send out rates clearly indicating that businesses lost out on opportunities to capture their…

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The role of marketers in a post-COVID-19 world – Mobile Marketing Article

30-second summary: Tamara Charm is a senior expert at McKinsey & Company and the co-lead for its Global Consumer Sentiment Survey. McKinsey launched the Global Consumer Sentiment Survey in mid-March across 40 countries to better understand how consumer sentiment and behavior were shifting, overall. The survey explores consumer sentiments in the age of COVID-19 including level of optimism, expected spend, expected income, new behaviors, and what consumers plan to do moving forward. Preliminary findings reveal that, as the progression of…

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People prefer COVID-19 sensitive ads, pandemic’s effect on marketing, and the tech thriving right now – Mobile Marketing Article

30-second summary: In order to adapt to the “new normal” 24% of people plan to delay large purchases. 42% are planning to cook at home to save money over the next six months. People are spending anything between 3 to 7 hours on social media in a day. Adtaxi survey found that 68% of people find it helpful when ads show regard of the current scenario and 62% know that brands mean well. 42% of market leaders mentioned that their…

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Unruly’s survey reveals consumer behavior in the COVID-19 age – Mobile Marketing Article

30-second summary: A consumer survey from ad platform Unruly finds adds some data-points to what consumers are doing during their social distancing. In general, the survey finds that “usage across all devices and services is way up.” For advertisers, this represents an unprecedented opportunity to reach a literally captive audience. Consumers says they particularly value ads that show what brands are doing to help their staff and consumers, or that provide COVID-19 info. Video ad platform Unruly is out with…

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Practical advice from Wix to help agencies increase productivity – Marketing Article

30-second summary: ClickZ hosted a Webinar in collaboration with Wix to discuss some effective approaches to solving a big agency pain point—increasing productivity. With efficiency, you are trying to do the same with less. With productivity, you’re trying to do more with the same. The three productivity zones for agencies are workflow, resource management, and client relationships. Wix outlines seven steps to optimizing productivity from identifying pain points to simplifying client communication. ClickZ recently hosted a Webinar in collaboration with…

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