Inside Return Path

New to BriteVerify: Introducing Phone and Address Verification – Email Marketing Article

Today, we announce exciting new features to our real-time email validation solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing addresses along with the ability to verify millions of records in bulk. The cost of bad data is staggeringly high. Companies in the US lose over $3 trillion every year as a result of poor data quality, according to IBM. Even the US Postal Service spends an estimated $1.5 billion or…

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Quickly Understand Email Performance with the Updated Certification Daily Performance Report – Email Marketing Article

After increasing Certification’s global coverage with the addition of Vade Secure and Signal Spam in April, we’re very excited to announce another feature enhancement for Certification. The updated Daily Performance Report (DPR) is now available for all Certification customers! The DPR is a favorite among Certification customers because it provides a daily overview of their email program performance—specifically, how many IP addresses are active and suspended—alongside other rich and insightful data from mailbox providers.  While our previous design was functional,…

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