Inside Oktopost

Introducing a More Powerful Salesforce Integration – B2B Marketing Article

This week, we’ve released a major update to our Salesforce integration that features more advanced social attribution, lead syncing and reporting capabilities as well as the new Social Insights package. Here’s what has changed. Better Social Media Attribution Tools We’ve adjusted a few core concepts of the integration to improve your ability to attribute leads to social media in Salesforce. Mirror Campaigns Instead of adding new members to Salesforce Campaigns based on social conversions via tracked forms, Oktopost will now do…

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Why We Need a WFH Movement – Marketing Article

You can’t ignore the growing prominence of working remotely in today’s Covid-19 landscape. The fact that a once emerging trend to work from home (WFH) has become mainstream, in a matter of days, is downright unbelievable. Suddenly, the people that made up the office workforce are scrambling to set-up workspaces, at home. These new home offices are being interrupted by spouses, children, and pets. Employees are left with less access to their network than ever before. As WFH becomes the…

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Boost Your Video Marketing with the Oktopost-YouTube Integration – B2B Marketing Article

Video content is taking over social media as people all over the world watch and engage with video more than other types of content. B2B marketers who want to keep up are using video production tools, such as PowToon and Promo, to enhance their video marketing strategy and create more videos than ever before. While every social network tries to encourage the adoption of native video formats, YouTube is still the biggest video-sharing platform in the world. And today, we’re…

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Connect Oktopost to Your Favorite Apps, with Zapier – B2B Marketing Article

For those unfamiliar, Zapier is one of the most essential tools for marketers that allows you to integrate 1500+ apps, without a single line of code or any knowledge of API programming. Zapier can help automate repetitive tasks (aka the most boring ones) between different apps, including Oktopost. We offered limited access for a while, and today we’re thrilled to announce that our Zapier integration is officially available to everyone. Get ready to zap away your routine. To get you…

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New Year, New Publishing Features – B2B Marketing Article

Back in August, we’ve launched the new post console, but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Action Buttons The most notable change that we’re announcing today is the new action buttons. We tweaked their look and feel, so you will be able to set posting parameters (such as a campaign, audience,…

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Trending Hashtags, Reshares & Other Updates to the Advocacy Board – B2B Marketing Article

Social advocacy is a powerful thing. Your employees’ networks are valuable marketing assets that can generate far more engagement than corporate channels. That’s why smart organizations use employee advocacy to elevate their social media marketing. Oktopost is here to help on this journey: our latest updates to the Advocacy Board will allow you to improve advocates’ experience, boost engagement and streamline content management at scale. For Advocates New Publishing Tools As you might already know, we added quite a few cool…

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Instagram Videos and Hashtags – The Oktopost Blog – B2B Marketing Article

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. In 2017, Instagram reported that time spent on watching videos has increased by more than 80% while the number of videos created per day has quadrupled from the year before. Videos are a great way to promote your brand and boost engagement,…

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