Inside Oktopost

New Year, New Publishing Features – B2B Marketing Article

Back in August, we’ve launched the new post console, but our work didn’t stop there. We kept on tweaking and improving the new interface based on our customers’ feedback, and today, we’re excited to announce a few more updates that will make your experience even better. Action Buttons The most notable change that we’re announcing today is the new action buttons. We tweaked their look and feel, so you will be able to set posting parameters (such as a campaign, audience,…

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Trending Hashtags, Reshares & Other Updates to the Advocacy Board – B2B Marketing Article

Social advocacy is a powerful thing. Your employees’ networks are valuable marketing assets that can generate far more engagement than corporate channels. That’s why smart organizations use employee advocacy to elevate their social media marketing. Oktopost is here to help on this journey: our latest updates to the Advocacy Board will allow you to improve advocates’ experience, boost engagement and streamline content management at scale. For Advocates New Publishing Tools As you might already know, we added quite a few cool…

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Instagram Videos and Hashtags – The Oktopost Blog – B2B Marketing Article

We’re delighted to introduce two new features that were recently made available by Facebook: Instagram Videos and Hashtags Search. Instagram Videos When Instagram launched videos in 2013, over 5 million videos were uploaded in the first 24 hours. In 2017, Instagram reported that time spent on watching videos has increased by more than 80% while the number of videos created per day has quadrupled from the year before. Videos are a great way to promote your brand and boost engagement,…

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