The Role Boards of Directors and Shareholders Should Play in Guiding Business Innovation and Digital Transformation – Marketing Article

Photo by Benjamin Child on Unsplash My friend Raj Singh is the Chair of the Institute of Directors (IoD) in the UK. IoD has over 30,000 directors as members serving as board members for listed and unlisted companies. For one of its quarterly breakfast club meetings, I was asked to share my views on the role boards of directors need to play in guiding digital transformation and business innovation. Raj also asked for me to discuss the role of customer experience…

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The Digital Change Agent’s Manifesto; Empowering Tomorrow’s Leaders from Within – Marketing Article

Photo by Josh Hild on Unsplash In a world where digital technology is evolving faster than organizations can adapt, it’s no secret that companies are investing in digital transformation and corporate innovation. But who is leading the charge? Often, it’s the individuals who share a deep expertise and passion for digital. And while these “digital change agents” are striving to bring change from within their respective group in the organization, they aren’t necessarily seasoned or trained at navigating the cultural…

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Domino’s Pizza Serves Up Innovations In Tech and Customer Experience To Drive Business Growth – Marketing Article

The mobile revolution isn’t new. But, its deep impact on our behavior, standards and our preferences are just now coming to light. Smartphones have not only made us more connected, they have made us more curious, demanding and impatient. We know we can get what we want, where and when we want it. But for businesses to better compete, technology is only part of the solution. Businesses must now understand customer expectations as they continue to rise as a function…

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Capture Modes Debut in Adobe Scan as Sharing in Acrobat Soars – Mobile Marketing Article

Acrobat is more mobile than ever If 30 million Adobe Scan downloads sounds like a lot (and it is!), try to wrap your head around 500 million downloads. Acrobat Reader mobile has been downloaded more than half a billion times – that’s more downloads than the number of people who live in North America! Since Acrobat Reader mobile is built by Adobe, it works seamlessly with Adobe Scan and is packed with the essential PDF tools you need to be as productive on-the-go…

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Perfection, Good Design, and the Art of Both – Mobile Marketing Article

“Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away” — Antoine de Saint-Exupéry When I first saw this quote as a design student — a long time ago during my college years — it resonated with me immediately. I was surprised to learn that the original author was a French writer and poet, aristocrat, journalist, and most notably, a pioneering aviator named Antoine de Saint-Exupéry. The essence of these…

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How to Keep Up with Rapid Change in Marketing? – B2B Marketing Experiences – B2B Marketing Article

  Marketing is changing rapidly. Do you also have the feeling that marketing has changed more in the past 2 years than the past 50 years? Marketing is changing faster, I agree. Even stronger, most marketers today feel overwhelmed with the speed of change happening in the job we are passionate about. On top of that, marketers do not have a clear consensus on what areas to focus on in the future. And when they want to introduce new marketing innovations into the…

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