Emerging Email Marketing Trends to Survive 2019 & Beyond – Email Marketing Article

Today’s digital marketers can’t afford to ignore a powerful tool that is email marketing. The channel is far from dead; in fact, it allows marketers to combine old-school methods with new digital marketing techniques. Despite the inception of social media and other marketing platforms, email remains to be a valuable venue for businesses. Email is the one and true channel where brands can build personal relationships with new and existing customers. Unlike social media networks, email lets marketers segment and…

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How to Use Email Automation to Effectively Engage Your Subscribers [with Infographic] – Email Marketing Article

Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey. Enter Email Automation… Email automation works like a machine that helps to send customized emails to prospects based on their activity and stage of the buyer’s journey. These are time and behavior-based emails triggered to subscribers when they…

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How to Use Email Automation to Effectively Engage Your Subscribers [with Infographic] – Email Marketing Article

Your email marketing will not be effective unless you are sending the right message to the right person at the right time. For an email marketer, it is difficult to send thousands of personalized emails according to a subscriber’s specific buyer journey. Enter Email Automation… Email automation works like a machine that helps to send customized emails to prospects based on their activity and stage of the buyer’s journey. These are time and behavior-based emails triggered to subscribers when they…

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What Are the Most Important Parts of an Email Campaign? – Email Marketing Article

Understanding the most important parts of an email campaign is critical to any email marketer, so where should you focus most of your energy when creating an email campaign? Do you spend hours writing the perfect subject line or do you focus more on the actual content? Do you carefully choose who’s going to get the offer and how to segment your lists? A good email marketer should have responded “yes” to each of those questions. A well-rounded and balanced…

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