influencers

5 Tips for Screening Potential B2B Influencers – B2B Marketing Article

B2B influencer marketing takes a little legwork, but a closer look at its many benefits reveals why. Consider that 90% of business decision-makers look to peers and industry influencers at the beginning of their purchasing process, and influencer content generates 11 times the ROI of other traditional forms of digital marketing, according to MarTechSeries. Whether you’re laying the groundwork for your first foray into influencer marketing or looking to improve your existing programs, it pays to pay attention to the…

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How to Improve Your Email Results with the Help of Influencers – Email Marketing Article

Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to make it more current. One of these ways is to collaborate with influencers. In today’s world, the promotion of products and services has completely evolved from traditional celebrity endorsements. The consumer…

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How to Improve Your Email Results with the Help of Influencers – Email Marketing Article

Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to make it more current. One of these ways is to collaborate with influencers. In today’s world, the promotion of products and services has completely evolved from traditional celebrity endorsements. The consumer…

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7 Reasons to Use Micro-Influencers to Boost E-Commerce Sale – Marketing Article

Influencer marketing became a buzzword in 2015. And it still holds its position as the go-to method of getting new customers for eCommerce. Influencer marketing is not a magic pill that will make your business succeed, but it can send thousands of quality leads to your business. You don’t have to pay millions to Rihanna or the Kardashians to get your brand exposed, however. You can create a great exposure with micro-influencers. Who Are Micro-Influencers? Experts divide social media influencers…

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