Influencer marketing

Day one post COVID-19, the mobile app economy takes centre stage, the martech-scape and more – Mobile Marketing Article

30-second summary: Chiefmartec released the much anticipated martech supergraphic 2020, 615 Martech businesses faded away in 2019 and didn’t make it to the 2020 martech-scape graphic. People won’t be very comfortable eating out in the post COVID-19 world but they showed an inclination towards wanting to support local restaurants and engage in more virtual get-togethers with family and friends. Algolia’s search trend report showed that education-related sites grew over 10X and grocery sites grew over 6X. But there’s more of…

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Create Global Conversations Led By Inspired Content » Martech Zone – Mobile Marketing Article

Influencer marketing connects brands with the powerful voices of digital content creators. These connections spark authentic conversations around a brand message, leveraging the creator’s loyal and engaged following across social media channels, while driving awareness and engagement. This creates word-of-mouth awareness to your target demographic, directly through the social media channels where they spend all their time. At Find Your Influence, we help you find the right voices for your brand and let them get to work spreading your message.…

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How to Grow Your App with Influencer Marketing: 5 Emerging Trends – Mobile Marketing Article

42% of marketers view influencer marketing as a key channel for attracting new app users, according to a recent Branch Mobile Growth Survey. By engaging advocates, influencers, ambassadors, and brand fans, and getting them to refer new users, brands have seen significant growth on mobile. In fact, influencer marketing is projected to become a $15 billion market by 2022. It’s vital to stay on top of trends in the influencer marketing space to make the most of your campaigns and…

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A 4-Point Plan to Transform Your B2B Customers into Brand Evangelists » Martech Zone – Mobile Marketing Article

If you were spending an evening in a city you’d never visited before and had two restaurant recommendations, one from the hotel concierge and one from a friend, you’d probably follow your friend’s advice. We generally find the opinions of people we know and like more credible than a stranger’s recommendation — it’s just human nature.  That’s also why business-to-consumer (B2C) brands invest in influencer campaigns — friendly recommendations are an incredibly powerful advertising tool. It works that way in the…

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