Influencer marketing

5 Tips for Screening Potential B2B Influencers – B2B Marketing Article

B2B influencer marketing takes a little legwork, but a closer look at its many benefits reveals why. Consider that 90% of business decision-makers look to peers and industry influencers at the beginning of their purchasing process, and influencer content generates 11 times the ROI of other traditional forms of digital marketing, according to MarTechSeries. Whether you’re laying the groundwork for your first foray into influencer marketing or looking to improve your existing programs, it pays to pay attention to the…

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The best digital marketing stats we’ve seen this week – Econsultancy – Marketing Article

This week’s stats roundup includes news about UX, Facebook, and travel brands. If you are left wanting more, be sure to check out the Internet Statistics Database. Let’s get to it. Including research in the product development process is the number one challenge for UX teams A new report from Userzoom (based on survey of 196 participants from global, Enterprise-level companies) has delved into the biggest challenges facing UX teams. From the survey, it found that ‘including research within the…

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How to Improve Your Email Results with the Help of Influencers – Email Marketing Article

Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to make it more current. One of these ways is to collaborate with influencers. In today’s world, the promotion of products and services has completely evolved from traditional celebrity endorsements. The consumer…

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How to Improve Your Email Results with the Help of Influencers – Email Marketing Article

Let’s face it. Even with the widespread use of social media, email marketing is still an indispensable tool of communication. Many businesses continue to utilize email marketing to get their message across to potential and existing customers. But there are plenty of ways to improve this marketing tactic to make it more current. One of these ways is to collaborate with influencers. In today’s world, the promotion of products and services has completely evolved from traditional celebrity endorsements. The consumer…

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A Guest Post Marketplace » Martech Zone – Mobile Marketing Article

The vast majority of requests that I get on Martech Zone are guest post requests. We’re pretty open on these requests as long as they’re not outwardly salesy or just trying to garner backlinks. I’m adamant that the the content we provide be of quality to keep to my goal of helping marketers research, discover, and learn about marketing technology. The process for a guest post can be a pain, though. While I have a submission process, you’d be surprised…

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