SEO competition research: The complete guide – Marketing Article

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well.  A large part of SEO efforts is about monitoring what actually works for other people in your…

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Why PayPal Paid $4 Billion For Honey Science – Mobile Marketing Article

FILE – This March 10, 2015, file photo, shows signage outside PayPal’s headquarters in San Jose, Calif. Analysts expect companies in the S&P 500 to report a jump in earnings for the first three months of the year. Technology companies will be under scrutiny because that’s where expectations for revenue growth are close to the highest. Analysts are calling for gains of more than 10 percent for a wide range of companies, from Apple to PayPal. (AP Photo/Jeff Chiu, File) Editor’s…

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Ultimate Guide to Partner Marketing: Part 7 – Analysis and Improvement – Mobile Marketing Article

Welcome to Part 7, our final stop on the seven-part series on partner marketing, in which we explore strategies from The Ultimate Guide to Partner Marketing. So far, we’ve covered key steps in strategizing and operationalizing a successful partner program. We now sit at one of the most interesting parts of the journey, Optimization!  If you’ve missed the previous posts in this series, head over to Part 1 to start at the beginning.  In today’s post, we’re diving into analysis…

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ITP 2.2: The Future of Tracking on Browsers – Mobile Marketing Article

Photo by Emily Wilson on Unsplash Digital marketers have been freaking out for the past year, and for good reason: the tracking methods they know and love are dead. Which is exactly why we have spent the last few months at TUNE building a solution that can solve for Apple’s Intelligent Tracking Prevention 2.2 (ITP) for Safari, Mozilla’s Enhanced Tracking Prevention for Firefox, and others. In this post, I’ll review the current state of online ad tracking and how we…

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The middle ground for single keyword ad groups (SKAGs) Search Engine Watch – Marketing Article

Aside from perhaps the most unfortunate acronym in the industry, do single keyword ad groups (SKAGs) have a role in modern paid search? For many years, single keyword ad groups were the hallmark of good PPC strategy. And aside from a slight feeling of unease when saying the word, SKAGs appeared to offer much. In simple words, this was the practice of placing single keywords in an ad group, instead of a small group of closely themed keywords. This provided…

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Google Ads 2019: What to look out for – Mobile Marketing Article

2018 was an eventful year for Google Ads. We saw a number of big changes and improvements including: A re-branding – Google Ads was re-branded from Google AdWords and according to Google this is more encompassing and makes it easier for businesses to advertise across their platforms. New interface – according to Google is faster and easier to use than the previous interface and includes more features to reach your advertising goals. However, 2019 is promising to be an even…

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