Industry

Gain visibility with Google’s unified mobile search – Mobile Marketing Article

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that search, organically. These aren’t ads, just a single unified search of both Google and available products. To determine which products are relevant for a given…

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Faster pages, stronger sales: Optimizing ecommerce site speeds – Marketing Article

Research from Google suggests that the correlation between page load times and conversion rates is strong, especially on mobile web pages. One of the simplest changes you can make to your website is limiting the data loaded as a visitor navigates through product listings. If you can identify that pages are loading a lot of third-party Javascript files ahead of your body content, you’ll want to see how that can be rearranged. More simple yet surprisingly quick things that can help…

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Apple ITP Introduces Full Third-Party Cookie Blocking in Safari and iOS – Mobile Marketing Article

The latest in Apple’s Intelligent Tracking Prevention (ITP) saga has just dropped. It may not seem like a huge update, but make no mistake — it is significant, and, to some, it will be a doozy. In a new blog post, Apple outlines two changes to ITP that have even more implications for how advertisers track across the web: Full Third-Party Cookie BlockingCookies for cross-site resources are now blocked by default across the board. This is a significant improvement for…

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Affiliate Marketing vs Partner Marketing – Mobile Marketing Article

Source: PerformanceIN.com Editor’s note: This week, industry outlets have been flooded with post-Affiliate Summit West 2020 recaps and opinion pieces, including our own. In this article, the author revisits the main question at this year’s event, eventually sharing the view we have here at TUNE — no matter what we call our industry, let’s work together to make it the best that it can be. This article was originally published on performancein.com by Mustafa Mirreh, who is a senior journalist at PerformanceIN.…

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SEO competition research: The complete guide – Marketing Article

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well.  A large part of SEO efforts is about monitoring what actually works for other people in your…

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Google Chrome 80 Is Restricting Cookie Tracking in Feb 2020 – Mobile Marketing Article

Photo by Ellieelien on Unsplash With all the fear and panic surrounding Apple’s ITP 2.2 and 2.3 updates this year, did the industry forget that ITP-like restrictions are coming to Google Chrome 80, too?  Unfortunately, it appears so, according to a recent AdExchanger article: “Google is less than two months away from instituting a policy change within the next iteration of Chrome that will severely limit cross-site cookie sharing, and most ad tech companies seem blithely unaware.”   Google announced this…

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Why PayPal Paid $4 Billion For Honey Science – Mobile Marketing Article

FILE – This March 10, 2015, file photo, shows signage outside PayPal’s headquarters in San Jose, Calif. Analysts expect companies in the S&P 500 to report a jump in earnings for the first three months of the year. Technology companies will be under scrutiny because that’s where expectations for revenue growth are close to the highest. Analysts are calling for gains of more than 10 percent for a wide range of companies, from Apple to PayPal. (AP Photo/Jeff Chiu, File) Editor’s…

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Ultimate Guide to Partner Marketing: Part 7 – Analysis and Improvement – Mobile Marketing Article

Welcome to Part 7, our final stop on the seven-part series on partner marketing, in which we explore strategies from The Ultimate Guide to Partner Marketing. So far, we’ve covered key steps in strategizing and operationalizing a successful partner program. We now sit at one of the most interesting parts of the journey, Optimization!  If you’ve missed the previous posts in this series, head over to Part 1 to start at the beginning.  In today’s post, we’re diving into analysis…

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