Industry News

Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

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New to BriteVerify: Introducing Phone and Address Verification – Email Marketing Article

Today, we announce exciting new features to our real-time email validation solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing addresses along with the ability to verify millions of records in bulk. The cost of bad data is staggeringly high. Companies in the US lose over $3 trillion every year as a result of poor data quality, according to IBM. Even the US Postal Service spends an estimated $1.5 billion or…

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Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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Everything You Need to Know About Instagram Hiding Likes – Email Marketing Article

If you are a Canadian with an account on Instagram, you’ve probably noticed a recent and rather radical change to the social media platform. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets on each of their posts. What this means for you as an Instagram user or as a business owner with an Instagram account has yet to…

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Third Parties and the California Consumer Privacy Act (CCPA) – Email Marketing Article

In today’s ever changing data environment, businesses everywhere rely on partnerships with third parties to help drive their business efforts. Our data-driven economy allows organizations to build customer engagement, increase consumer insight and grow revenue, but with the new restrictions the CCPA is putting on organizations, is the use of third party data a thing of the past? Luckily, for many organizations, complying with this restriction in the CCPA will simply be a matter of identifying your third party vendors,…

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Driving Engagement Remains a Top Priority and Struggle for Email Marketers – B2B Marketing Article

Increasing engagement remains a top priority for email marketers, but new research suggests that it is also still a primary challenge when it comes to utilizing this tactic. Ascend2 recently published the “Strategies, Tactics, and Trends for Email Marketing” report and discovered that the top objective for marketers with an email marketing strategy is to increase engagement (67 percent). This is followed by improving brand awareness (59 percent), increasing lead generation (47 percent) and increasing conversions (39 percent). That being…

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California Proposition 65: What Every Distributor Needs to Know – B2B Marketing Article

As a distributor, you may have heard about California’s Proposition 65 initiative to protect their citizens by requiring businesses to provide warnings about their products with potentially harmful chemicals. Their goal is to help Californians make informed decisions regarding those products that may expose them to chemicals that cause cancer, birth defects, or other reproductive harm. What began as an intention to educate citizens has now evolved into a full-scale mission to make manufacturers and businesses comply with complex regulations…

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How Do Canadians Plan to Watch the Super Bowl Now That Cannabis is Legal?  – Email Marketing Article

This year, we decided to run a social experiment with the ultimate goal of shedding some light on the impact that cannabis legalization may have on one of the most coveted entertainment events of the year – the Super Bowl. We polled one thousand Canadians to see how they plan to watch the game now that cannabis is legal, and discovered some interesting insights. The idea stemmed from consistent research on the impact that cannabis legalization has had…

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