Industry News

Exciting Leadership Team Updates at Influence & Co. – Marketing Article

Influence & Co. has grown so much over the past eight years. In the early days, we were just three people sitting in a room trying to figure out how to deliver our one service offering of guest-contributed articles. Fast-forward to today, and our team of more than 75 people helps clients tap into the power of a variety of content types to reach their lead generation, SEO, and thought leadership goals.

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Report: Marketers Strive But Struggle to Deliver a Consistent Customer Experience – B2B Marketing Article

Marketers are constantly striving to provide a consistent customer experience across all of their channels, but new research suggests that many are still struggling to achieve this goal. Dun and Bradstreet, along with AdWeek, recently published the “B2B Enters the Experience Era: 2020 Data-Driven Marketing and Advertising Outlook” report, and statistics suggested that for most marketers (43%), it’s “extremely important” to deliver a consistent customer experience across various digital and offline channels. However, only 7% said that they are “well…

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Report: 36% of Marketers Still Lack Insights About the Effectiveness of Tactics – B2B Marketing Article

Although attribution is critical to understanding which marketing tactics are paying off, new research suggests that marketers are still behind in implementing these capabilities. CallRail recently conducted the “Attribution Report: How Today’s Marketers Measure Campaign Performance,” and statistics showed that 36% of marketers still lack insights about the effectiveness of their tactics. About 76% have attribution capabilities set up for online form submissions, while 71% have them in place for email. Approximately 64% have the capabilities in place for social…

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Report: 37% of Marketers Waste Marketing Spend as a Result of Poor Data – B2B Marketing Article

Many marketers struggle to harness valuable, accurate data, and new research shows that they are wasting their marketing spend and losing customers as a result. Forrester recently published the “Why Marketers Can’t Ignore Data Quality” report, and statistics found that 37% of marketers waste marketing spend as a result of poor marketing/media data quality. About 35% suffer from inaccurate targeting, and 30% have lost customers due to this problem.   Over the past 12 months, an average of 26% of…

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78% of Marketers Now Deliver a Personalized Customer Experience via Email Using Data and Analytics – B2B Marketing Article

Data and analytics continue to be beneficial to marketers who are looking to personalize the customer experience, according to new research. Furthermore, email remains a critical channel for marketers attempting to reach out to prospects and customers. Merkle recently published the “Customer Engagement Report,” and most marketers (78%) said that they deliver a personalized customer experience via email utilizing customer data. In addition, 68% stated that they identify email as the highest priority customer data types to acquire. This gives…

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Pure360 finalists at the Brighton & Hove Business Awards 2019 for Large Business of the Year – Email Marketing Article

We’re super excited to be shortlisted as finalists at the Brighton and Hove Business Awards for Large Business of the Year. This is a testament to the incredible year we have had as a company, as we’ve been shortlisted alongside other major players in the Brighton business scene such as Peopleforce Recruitment, SpaBreaks.com and TrustedHousesitters. Over the past year we’ve been involved in a wide range of activities within the Brighton and Hove community, which align with our values of…

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Report: Marketers Seeing an Improvement in Revenue, Thanks to Personalization – B2B Marketing Article

As marketers shift their focus to content personalization as a way to resonate with their target audience, new research suggests that companies that already have done so are seeing an improvement to their bottom line. Monetate recently published the “2019 Personalization Development Study” and statistics showed that 93 percent of companies with an advanced personalization strategy have experienced revenue growth. About 78 percent of those with a full or partially personalization strategy have seen a growth in revenue as well.…

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New to BriteVerify: Introducing Phone and Address Verification – Email Marketing Article

Today, we announce exciting new features to our real-time email validation solution, BriteVerify, including expanding our data validation capabilities beyond email to now cover phone numbers and physical mailing addresses along with the ability to verify millions of records in bulk. The cost of bad data is staggeringly high. Companies in the US lose over $3 trillion every year as a result of poor data quality, according to IBM. Even the US Postal Service spends an estimated $1.5 billion or…

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Marketers Continue to Struggle with Organic Search and Social Media Obstacles – B2B Marketing Article

Marketers continue to turn to organic search and social media to achieve their top objectives. However, it’s not without obstacles along the way. Ascend2 recently conducted the “Organic Search and Social Media Survey” and discovered that the 49 percent of the best-in-class marketers have been “very successful” at achieving their organic search and social media strategy objectives. However, the remainder of marketers (48 percent) have only been “somewhat successful,” and three percent have been “unsuccessful.” When it comes to the…

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Everything You Need to Know About Instagram Hiding Likes – Email Marketing Article

If you are a Canadian with an account on Instagram, you’ve probably noticed a recent and rather radical change to the social media platform. In a new test that has — so far — been rolled out only in Canada, Instagram has decided to hide the number of likes a person gets on each of their posts. What this means for you as an Instagram user or as a business owner with an Instagram account has yet to…

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