June 22, 2018 by Max Dunn Categories: Account Based Marketing, Industry Leaders At this year’s SiriusDecisions Summit, our CEO Thad Kahlow sat down with Matt Senatore, Service Director of Account-Based Marketing at SiriusDecisions, to discuss all things ABM. Check out their conversation below and find out everything you need to know about ABM marketing as a B2B marketer. Thad: What is ABM? Matt: There are so many definitions. But, I’ll start by saying what it’s not. It’s not a technology,…