Industry Insights

How playables and performance marketing can work together – Mobile Marketing Article

I’m going out on a limb here – but the current focus on ad effectiveness has resulted in a lack of creativity. For me, this is one of the fundamental reasons why people have developed a “blind-eye” when it comes to banners or other online ad formats. Things are changing in mobile and unlike before, a well-placed ad at the right time is sometimes not enough to entice and engage a user (in fact, it’s been reported that 60% of…

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? – Mobile Marketing Article

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? | Branch Blog Request Demo Create Links This is only a snippet of a Mobile Marketing Article written by Sarah Etter Source link

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