Industry Insights

Companies Increasing Event Investments, Expanding Tools & Tactics To Move Beyond Acquisition – Marketing Article

In addition, as marketing organizations focus more on ROI and gathering intent data from buyers, B2B brands are seeing first-hand insights gathered from in-person events as a significant value driver. Given all of those trends, industry experts point to increased investments in physical events in 2020, as well as deeper integration of technology and data collection to integrate insights from events into the key stages of their sales funnel. And the expansion of events is extending beyond booths at trade…

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Forrester Exec Elaborates On B2B Marketing & Sales Predictions For 2020 – Marketing Article

As buyers are becoming increasingly self-reliant, they are also increasingly expecting to be served in the buying process by marketing and sales. Not only will 2020 see buyers’ demands and expectations increase, but marketing and sales teams will be pushed to develop their strategies and approaches quickly enough to keep up with the evolving buyers and digital tools. This was the main theme from Forrester’s Predictions 2020 B2B Marketing & Sales Report, in which the company shared its predictions on…

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‘Customer Marketing Should Be The Meta’ – Marketing Article

Ongoing discussions around customer-centricity in the B2B world have led to an ever-important question: who should own the customer experience? Thought leaders throughout the industry say marketing is best positioned to own the customer experience, which can lead to unified messaging across all the major departments within a business. Demand Gen Report had the pleasure of sitting down with Lola.com CMO Jeanne Hopkins to discuss the ongoing discussions in the B2B marketplace around customer marketing in comparison to traditional demand…

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How playables and performance marketing can work together – Mobile Marketing Article

I’m going out on a limb here – but the current focus on ad effectiveness has resulted in a lack of creativity. For me, this is one of the fundamental reasons why people have developed a “blind-eye” when it comes to banners or other online ad formats. Things are changing in mobile and unlike before, a well-placed ad at the right time is sometimes not enough to entice and engage a user (in fact, it’s been reported that 60% of…

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Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? – Mobile Marketing Article

Remarketing and Retargeting: What’s the Difference And Why Does It Matter on Mobile? | Branch Blog Request Demo Create Links This is only a snippet of a Mobile Marketing Article written by Sarah Etter Source link

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Celebrating One Year of Facebook MMP – Mobile Marketing Article

Valentine’s Day is an extra special day at Branch: Exactly one year ago today, we officially announced our inclusion in the Facebook MMP program. Prior to that milestone, Branch offered a robust deep linking and attribution platform that customers used for their earned and owned media channels. Branch’s deep links drove better customer experiences from those channels, and some clients found this so valuable that they chose to use Branch links in their ad campaigns (even though we did not…

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2018 @ Branch: Our Year In Review Infographic – Mobile Marketing Article

As we near the end of 2018 and begin 2019, we wanted to take a look back at all the amazing things that happened at Branch this year. From joining forces with the incredible Tune Attribution Analytics team, to gaining 12,000 new customers, powering over 900 billion better experiences through deep links, and indexing and linking to over 10 billion pieces of cross-platform content, it’s been a powerful year for our global team. But most of all, as we end…

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