Inbound Marketing

How to Reach Millennials with Your B2B Marketing – B2B Marketing Article

You see them all the time walking around shopping malls, grocery stores, and cafés, eyes glued to their smartphones and Starbucks coffees in hand. Millennials. According to the Pew Research Center, millennials make up one-quarter of the nation’s population. The term “millennial” refers to anyone who was born between 1981 and 1996. As the largest living generation in the United States, it’s important to develop a B2B marketing strategy aimed specifically at this age group. That’s because millennials are directly…

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How to Create Powerful Pillar Pages that Drive Massive Traffic – Marketing Article

In 2017, HubSpot published a popular article explaining the magic of pillar pages. Since then, brands have been clamoring to fit this content type into their strategies — even if they don’t always understand what they are or how they work. After all, in a time when algorithms change by the nanosecond and search engines are more saturated than ever, any chance to stand out and earn more traffic seems like a worthwhile endeavor. But why are pillar pages so…

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Content Marketing for SaaS and Software Companies – B2B Marketing Article

With 19.47% of B2B buyers reading three to five content pieces prior to talking with a salesperson and 61% of consumers saying they feel better about, and are more likely to buy from, a company that delivers custom content, it’s no wonder most SaaS companies are dabbling in content marketing.

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Why PR tends to get confused with Inbound Marketing – B2B Marketing Article

Introduction: The PR and Inbound Marketing Marriage Your B2B marketing toolkit includes inbound marketing and public relations (PR) among other strategies. You juggle social media, blogs, gated content, white papers, case studies, brochures, one-pagers, press releases, blogger outreach, journalist and analyst outreach and more. In the midst of this B2B marketing whirlwind, it’s easy to muddle up what belongs to which budget and responsibility. If inbound marketing is writing the blog about the product launch, should they also be taking…

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Your Guide to Getting Started With Text Message Marketing – Marketing Article

How do I get started with text message marketing? As a marketer, it’s a question you’ve likely asked yourself. You’re aware of how valuable text message marketing can be, and know it would be worth investing in, but knowing where to start can be daunting. From choosing your SMS marketing software to deciding on your first campaign, the decisions in front of you can pile up. We know how challenging it can be to learn a new marketing tactic, which…

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Do You Speak My Language? How a Common Tongue Connects People in Marketing – B2B Marketing Article

The importance of speaking the same language isn’t lost on global brands like Johnnie Walker. When they went global, they didn’t just do a direct translation of their classic phrase “Keep Walking”, but also included local quotes and phrases that were relevant to each language.  Language is deeply connected to many other aspects of who we are. South African comedian Trevor Noah, who now hosts the popular US programme The Daily Show, insightfully captures the importance of language: Language brings…

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Do I really need a blog? – BBN – B2B Marketing Article

Did you know that almost 50% of buyers read 3 to 5 pieces of content before reaching out to you and consider a purchase?That’s right, because today, you can access a plethora of good content with the simple click of a button. Whatever question you have, how specific or complex it might be, type it into Google and you get a huge number of companies ready to help you with answers and good advice. But how will they find you…

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4 Solutions to Consider When Marketing Leads Don’t Convert – B2B Marketing Article

If your organization is generating plenty of leads but those initial inquiries aren’t converting to sales qualified leads, meetings, or pipeline, a myriad of things could be at fault: 1) sales follow-up may be sub-standard in either cadence, frequency, or message 2) lead nurturing may not be doing enough to educate the prospect , “warm up” the lead, or drive additional engagement, or 3) you could be generating the wrong types of leads altogether, namely either people that simply aren’t…

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