Inbound Marketing

How to Use Inbound vs Outbound Marketing [Complete Guide] – Marketing Article

Should I use inbound or outbound marketing? The short answer to that question is usually “both”. Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Where do you find that balance between outbound and inbound marketing to maximize and grow the flow of leads? What should you consider…

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A Detailed Guide on How to Launch a PPC Campaign For Your B2B Event – B2B Marketing Article

Launching a paid per click campaign is not as simple as paying an agency to do it or getting a member staff to simply spend a couple of hundred bucks on it and off they go. Before you launch a PPC campaign there are certain aspects that you need to cover, we split this into 4 key areas: Required PPC settings for your websites Required settings for your Landing Pages to guarantee PPC campaign success Required assets and materials before you launch…

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How to Get Your Guest Blog Published on Third-Party Sites that Actually Matter – Marketing Article

By now, the digital marketing world has accepted that creating high-quality content on your own website is a necessary part of building your brand online. But as more and more businesses get into the content marketing game — 87 percent of B2B businesses as of 2018 — making sure your audience actually finds the content you create has become a bigger challenge than creating great content to begin with. Guest blogging is a popular way to promote your brand’s content…

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Inbound vs. outbound lead generation, the differences and similarities – B2B Marketing Article

Marketing has undergone radical change in the last decade, spurred on by the pace of technological progress, the rise and evolution of search, and the consequent democratisation of knowledge.  Editors note: This post was originally published in 2013. Quite a lot has happened in the world of marketing in the intervening years, so it has been overhauled for greater accuracy and relevance now. What worked to generate leads (or demand) 10 years ago doesn’t work nearly as well now that buyers…

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3 Revenue Boosting Email Automation Workflows for E-commerce – Marketing Article

Email marketing automation is a game changer for e-commerce. We already know email is one of the most ROI-rich channels for online stores, and if you sent each and every email manually, you would do literally nothing else. However, with email automation, you can send timely, relevant messages that will not only boost this channel’s revenue generation power, but also create a strong relationship with your customers. Here, we discuss three email automation workflows that will earn you extra revenue.

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