Inbound Content Marketing

If You Can’t Do Good… Better Do Bad Well – B2B Marketing Article

Today’s post is inspired by the KSHMR, Nevve song Do Bad Well. It got me to thinking about how salespeople approach sales training today. So often, instead of trying to learn how to do good, the training just reinforces how to do bad well. Stick with me here… it will all come together. Doing Bad Sales Prospecting Well Everywhere you look people are complaining about traditional sales prospecting tactics. Even salespeople recognize that traditional tactics like cold calling are not…

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How You Can Leverage Empathy Based Sales Techniques to Schedule More Face-to-Face Meetings With Sales Prospects – B2B Marketing Article

What Are The Advantages of Face-to-Face Meetings? While everyone loves the ability of technology to scale our sales efforts, save time and my personal favorite, call on sales prospects all around the globe while sleeping in my own bed each night, the simple truth is, nothing closes a deal like a great face-to-face meeting with a prospect. In fact, I don’t think you can Sell Greatly without face-to-face interactions. Here’s why: Body Language: Even on a video call, you can’t…

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