How To Comply With The ICO Working From Home – Email Marketing Article

It might be fair to say that many email marketing companies view the Information Commissioner’s Office (ICO) with a degree of trepidation. They take pleasure in listing the latest penalties they have imposed on their website. It’s enough to make anyone nervous. However, they normally also list the criteria they will use to judge you, with the implication that if you comply, then any penalty is likely to be light.  Any company with lots of personal data, such as email…

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Be A Source Of Information On Coronavirus – Email Marketing Article

Everyone will be concerned about the effects of Coronavirus on their businesses. There are all sorts of untested changes that they’ll be putting in place and many will be confused as to the effectiveness and legality of them. You could help them. They are looking for the most up to date, and dependable information available at the time. If you can supply referenced information on subjects within your expertise, that are important to your customers, they will return time and again.…

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How SME’s Can Prepare For Brexit – Email Marketing Article

Excuse me for getting personal, but Brexit, for me, is rather like waiting for my daughter to leave home. We didn’t particularly want it to happen. However, it was obvious that it would come about eventually. There were a lot of false starts. At the time of writing it seems probable that the election is the start of the final countdown. We can’t be precise as to the form Brexit will take, so it is risky to give advice, but…

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Everyone should make friends with the ICO – Email Marketing Article

The ICO (the Information Commissioner’s Office) polices data protection and, with our, hopefully massive, email marketing lists, you’d think we should be wary of them but it’s just the reverse. We should look upon them as a valuable asset.  It is almost as if the ICO doesn’t want a lot of bother. It’s the easy life for them, and if they don’t have to indulge in expensive litigation, the happier they will be. Their intent seems to be to make…

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