hubspot

How to Review Your Marketing Assets – B2B Marketing Article

Have you been tasked with managing your company’s HubSpot instance? That’s a big job. And it starts with getting your portal organized and streamlined.  Keeping your HubSpot account clean is the key to successful HubSpot management.  If you’ve inherited an existing account, it can be hard to know where to start. With so much interconnectivity among landing pages, CTAs, links, images, and more, pulling one thread before another can cause broken links and poor user experiences.  In this article, we…

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Benefits for B2B demand generation – B2B Marketing Article

Now that the HubSpot CMS is a Hub in its own right, businesses can enjoy the unique advantages of this powerful, professional CMS with or without the other components in HubSpot’s Growth Suite. For most B2B firms, the website is a crucial component in their demand generation strategy – serving to generate, validate and convert interest in the company’s offering. In this context, there are certain aspects of the website, in addition to its content and appearance, that are important…

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How to choose a CRM (or how I learned to stop worrying and love HubSpot) – B2B Marketing Article

Fostering great relationships with your customers is the keystone of any successful venture. Understanding how best to manage those relationships is crucial. That’s where good customer relationship management software (CRM) comes in – when your business is growing, a CRM can help you to steer the ship.

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Hubspot has Changed the Way Offline Events are Reported – B2B Marketing Article

For a long time, HubSpot treated offline events like Bigfoot. True story, yeah, it’s  something a lot of people witnessed but refused to acknowledge its existence*. If you went to an event and came back with a spreadsheet full of potential leads, then uploaded that list onto HubSpot, it simply referred to that property as offline Leads. It wasn’t easy to figure out which type of event they came from, was it a tradeshow? A seminar?). Well, the HubSpot Gods…

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LyntonWeb Becomes “Elite” As HubSpot Expands Partner Tiers – Marketing Article

Media Contact: Kelly Groover kelly.groover@lyntonweb.com FOR IMMEDIATE RELEASE (Denver, Co. February 19, 2020) – LyntonWeb, an integrated inbound marketing agency and current HubSpot Diamond Partner, announced that HubSpot has selected it to be one of only six Elite Partners in its newly branded Solution Partner Program.

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Hosted Landing Pages vs. Embedded Forms – B2B Marketing Article

A client asks: “Should we be hosting our campaign landing pages in Marketo?  We’ve always hosted them on our main site and simply embedded Marketo forms.  Is there a big advantage to hosting them separately?” This question comes up all the time in client work, and not just with Marketo customers.  The most common reasons given for hosting landing pages as part of a company’s main Website are these: *  It allows us to derive SEO benefit from site traffic…

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