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How to use social media channels to benefit your email marketing – Email Marketing Article

Digital marketing is vast and includes a range of marketing channels that you can use, from email marketing to SEO. Each of these channels plays an essential role in your overall digital marketing strategy. Instead of running each as a separate channel, they feed into one another, making sure you achieve your marketing goals. Social media is such a popular channel, and when used correctly, can help you yield excellent results! But the burning question is, how do you use…

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How to build an email using the TouchBasePro Template Builder. – Email Marketing Article

Login to your TouchBasePro account and click on send an email campaign. Click on the green button, create a new campaign. Give your campaign a name, subject line and update your details of who the email is coming from. Select your preferred template; this could be one of your templates you’ve already created or one of our pre-made templates. Once in the template builder, our easy to use drag and drop editor will allow you to edit the template and…

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How to create a welcome journey – Email Marketing Article

Login to your TouchBasePro account and click on send an email campaign. Click on the green button, create a new journey. Select create a new journey under build your journey We’re creating a welcome journey, so name your journey accordingly and select subscriber joins the list as your trigger. Select the list that your journey will apply to, this list needs to have a sign up form associated with it and click build your journey. Click on the plus sign…

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How to create a sign up form – Email Marketing Article

Login to your TouchBasePro account and click on send an email campaign. Under add new subscribers, click on the hyperlinked text, signup forms. Select the signup forms that works for you. Either a page which we host that you can direct traffic to or generate code that you can copy and paste to your site. Edit and customise the form to suit your needs and then click save and generate. Save either your link or code and use accordingly. This…

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An Email Marketers Guide to Black Friday – Email Marketing Article

Yup, it’s that time again! Black Friday is around the corner and its time to start planning your Black Friday and Cyber Monday email campaigns. There are a couple of things that you can do this Black Friday to make your campaigns stand out, and we’ll share how you can do this. First things first, when is Black Friday & Cyber Monday? This year Black Friday falls on 29 November 2019 and Cyber Monday on 2 December 2019. Start planning…

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How to make sure your database ACTUALLY exists – Email Marketing Article

With email growing continuously as a marketing channel, you hear a lot of talk about email database or list quality. Businesses have understood that gaining subscribers at all costs is not a beneficial long-term strategy. Many have started focusing more on gaining more quality email data — meaning valid email addresses that belong to real people, and not a bot or spam accounts. In short, an actual email address is an asset, whereas a fake one is pretty much a…

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