Focus on Self-Improvement, Not The Best Resume – B2B Marketing Article

In essence, every business leader is working to assemble a team of superstars. While it’s hard to know exactly which candidate will be the best addition to your team, most people try to nail down the answer by focusing on the recruitment and hiring stage. By shedding the less-than-impressive resumes and focusing on candidates who have stellar backgrounds and qualifications, it can appear that you have the best and brightest candidates. But if you look at the qualities that actually…

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Diversity Hiring Strategies for Small Businesses – B2B Marketing Article

To paraphrase Forrest Gump, the hiring process is like a box of chocolates – you never know what you’re going to get. But when resumes start coming in, business owners (or hiring managers) often stick to what they know and pick their favorites. They play it safe, knowing what they like and thinking that familiarity will tick all the boxes the same as it did before. Speaking metaphorically, what if a Turkish delight could actually fit the role better than…

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A Peek Inside Litmus Culture: 2016 Annual Team Retreat – Email Marketing Article

March 15, 2016 By Kayla Voigt At Litmus, we strive not just to make email better, but to make ourselves better. We pride ourselves on our culture of collaboration and creativity (we even won an award for it!), and our relentless focus on our customers (you guys!). We’ve grown dramatically since last year, nearly doubling the number of people behind the magic with 24 new employees. With that, we’ve added talent from all corners of the globe. Our “remote first”…

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