growth

December 2019: India Digital Payments Data – Mobile Marketing Article

*Wallet data is approximate #UPI data is till December & IMPS till Nov ~NEFT/RTGS data is till September Credit/Debit Card/UPI/Wallet now have 28.5% share in overall retail (offline + online) transactions in India. This is 23% growth over previous year and 1.5X in 3 years. December 2019: India Digital Payments Data was originally published in Growth Bug – App World on Medium, where people are continuing the conversation by highlighting and responding to this story. This is only a snippet of…

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Churn Rates Rising? Text Messaging to the Rescue – Mobile Marketing Article

Your churn rate is the rate at which customers stop using your services. Reducing your churn rate to increase long-term clients requires identifying and addressing the reasons your service is being abandoned. To maintain a healthy client base, it is vital to adopt tools and strategies that focus on tackling churn rates. A report has shown that 79% of high-income earners stopped patronizing a company and the reason given was due to a bad experience. Incorporating SMS into your support,…

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Text Messaging Tips to Pump Your Black Friday Sales – Mobile Marketing Article

As any retailer knows, holiday sales are essential to their success with 30-40% of sales 30-40% of sales taking place during that time. And Black Friday is the kick-off to holiday season: so, businesses with smart Black Friday marketing strategies can get a head-start on seasonal sales. A well-planned holiday text messaging campaign can help put them in the black. Text messaging is a great way to let shoppers know about deals and promotions on the device that they’ll be…

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How to get featured on the App Store Today tab – Growth Bug – Mobile Marketing Article

What featured apps and games have in common, and why getting featured is not always for the best Starting with iOS 11, Apple now publishes lists of apps and games on their main page. These are unique stories and collections that have been chosen by the Apple editors: new games, apps, custom collections and developers’ stories. They tell us how an app or a game can improve our reality, attract new users, and help us find out more about new…

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Musings of a mobile marketer: The FT 1000 – Mobile Marketing Article

For those of you interested in start-ups and growth businesses, this list will be invaluable. It’s a link to the FT 1000 which lists the companies in 31 European countries that have achieved the highest compound annual growth rate in revenue between 2013 and 2016. Note the measurement is revenue not profit. It’s worth a glance if you have any interest in business. The data is downloadable as a spreadsheet and searchable. The FT also shares their methodology. Top line…

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Track & Retain your App installs – Mobile Marketing Article

By now, most growth practitioners do not talk about App installs. The key metric have changed from Installs to Visitors to Active. First step to get an active user is to ensure your App is still on the device. I have addressed this in detail in my previous post: (For Android developers only) The above post was written exactly 2 years ago and it wasn’t easy to find out actual retained installs of your App unless you rely on your…

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