How to get featured on the App Store Today tab – Growth Bug – Mobile Marketing Article

What featured apps and games have in common, and why getting featured is not always for the best Starting with iOS 11, Apple now publishes lists of apps and games on their main page. These are unique stories and collections that have been chosen by the Apple editors: new games, apps, custom collections and developers’ stories. They tell us how an app or a game can improve our reality, attract new users, and help us find out more about new…

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Musings of a mobile marketer: The FT 1000 – Mobile Marketing Article

For those of you interested in start-ups and growth businesses, this list will be invaluable. It’s a link to the FT 1000 which lists the companies in 31 European countries that have achieved the highest compound annual growth rate in revenue between 2013 and 2016. Note the measurement is revenue not profit. It’s worth a glance if you have any interest in business. The data is downloadable as a spreadsheet and searchable. The FT also shares their methodology. Top line…

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