Growth Strategies

What are Apple Search Ads? – Mobile Marketing Article

Apple Search Ads, what are they and how can they help you grow your app? Let’s find out. If you’ve ever searched for anything in the App Store, you’ve definitely seen an Apple Search Ad. They’re App Store ads, the apps that show up on top in a light blue box labeled “ad”. Apple Search Ads are still relatively new. Apple launched this ad feature back in October 2016 to help app developers and marketers gain more visibility and installs…

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Top Mobile Games Marketing Strategies 2019 – Mobile Marketing Article

Mobile games are making a splash in the gaming world and as a result, mobile game marketing has become a big topic. At this year’s Pocket Gamers London, we saw the rise of mobile games being nothing but inevitable. In 2018 there were more than 1 billion mobile game players and the industry made more than 46 billion dollars. Mobile games come in all shapes and sizes. Candy Crush for hyper casual. Idle Miner Tycoon for idle clicker. PUBG for…

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Apple Search Ads: How to Optimize Keywords – Mobile Marketing Article

Apple Search Ads are the only ads allowed to show up directly in the App Store. They appear in the first search result spot in order to push both brand awareness and app installs. The success of an Apple Search Ads campaign relies heavily on selecting the right keywords. Keyword optimization can really make or break an entire campaign. That’s because Search Ads operates on a bidding system. App developers and marketers place bids to run ads for certain keywords.…

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