growth hacking

Upselling Your Customers Using ABM – B2B Marketing Article

ABM or account-based marketing is one of the most effective ways of delivering personalized messages to prospects. When combined with upselling, it can create a powerful avenue to supercharge your sales. From creating target lists to automation, we show you how you can harness the power of ABM to upsell B2B tech products.   The Beauty of ABM in Upselling Upselling is great because you don’t have to generate a new list of prospects through lead generation; you can use…

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How to Optimize your Landing Pages for your Multi-channel Campaigns – B2B Marketing Article

Landing pages are essential in any lead generation effort, not only do they help with conversions, but they allow for proper methods of monitoring and tracking to be implemented. Optimizing a landing page may seem daunting, but there are a couple of things that one can do to make the process easy. In this article, we take a look at the essential optimization procedures for your landing pages, and how you can harness these for maximum conversions!   15 Brilliant…

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