growth hacking

5 Tasks You Can Automate and the Tools You Can Use – B2B Marketing Article

Whether you are running a small business or managing a big company, you need to work hard to keep all the cogs running together smoothly at the same time. And doing all these different tasks can take up much of your time and take your focus away from the more important things that you are doing, which is growing your business.  Good news is, you can automate most of these tasks and there are reliable automation tools you can use…

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Medical Sales: 5 Keys to Success in Healthcare Selling – B2B Marketing Article

“The struggle is real” rings very true for medical sales reps. The competition is nothing less than fierce. So, how can you ensure that you stand out above the crowd? Here’s how… Know your customer Put relationship-development first by learning about them professionally and build up your rapport. Personalize outreach Making that extra step to reach out to your customers will go a long way! Use umbrella questions By using open-ended questions will get you more in-depth answers than just…

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Personalized One-to-One Sales Videos: Do’s and Don’ts – B2B Marketing Article

Video is one of the greatest media inventions. It’s versatile and fits every occasion and you can edit it in any way you want to properly show the sentiment behind it. People most of the time prefer to send birthday video greetings instead of cards anymore, for example. Personalized videos have become a go-to and an absolute necessity in marketing strategies if their businesses want to stay on top of the game. We’ve all seen our fair share of corporate…

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Upselling Your Customers Using ABM – B2B Marketing Article

ABM or account-based marketing is one of the most effective ways of delivering personalized messages to prospects. When combined with upselling, it can create a powerful avenue to supercharge your sales. From creating target lists to automation, we show you how you can harness the power of ABM to upsell B2B tech products.   The Beauty of ABM in Upselling Upselling is great because you don’t have to generate a new list of prospects through lead generation; you can use…

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How to Optimize your Landing Pages for your Multi-channel Campaigns – B2B Marketing Article

Landing pages are essential in any lead generation effort, not only do they help with conversions, but they allow for proper methods of monitoring and tracking to be implemented. Optimizing a landing page may seem daunting, but there are a couple of things that one can do to make the process easy. In this article, we take a look at the essential optimization procedures for your landing pages, and how you can harness these for maximum conversions!   15 Brilliant…

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