SEO competition research: The complete guide – Marketing Article

How to learn SEO competition research or in fact anything at all? Well, there’s actually doing it, of course. But doing it without knowing what to aim for and what’s actually working doesn’t do you much good. There’s, of course, reading about it. But as far as I’m concerned, the most effective way to learn to do something is to watch somebody do it well.  A large part of SEO efforts is about monitoring what actually works for other people in your…

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Local SEO for Restaurants – Marketing Article

Are you struggling to improve your restaurant’s local rankings and increase the traffic to your website? Follow these 11 steps to help to increase your presence in your local area. Local SEO is key in aiding a successful online presence for restaurants. This comprehensive guide covers the top-level steps you can take to help improve your presence in local areas. I will be covering each of the following topics in more detail. Include your target location on key areas on…

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Google launches prepaid plans in India for YouTube Premium – PPC Land – Marketing Article

Google launches prepaid plans in India for YouTube Premium – PPC Land Google today launched prepaid plans for YouTube Premium and YouTube Music Premium in India. Users can now… This is only a snippet of a Marketing Article written by Daniel Rijo Source link

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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens – Mobile Marketing Article

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunities for mobile games specifically and apps generally for several years. The company is announcing new inventory and features for app publishers and advertisers at Think Games at ChinaJoy, a giant conference for game developers…

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Google expands App campaigns search inventory on iOS browsers – Mobile Marketing Article

Google has announced that App ads will appear on more iOS mobile web browser searches. Accordingly, campaign reports will also include installs and in-app conversion events from iOS browsers. There’s nothing app advertisers have to do to gain access to this new ad inventory. Active App campaigns will automatically get the modeled conversions in the “Conversions” column of their Google Ads reporting. Advertisers that rely on third-party tools, however, should be aware that these conversions won’t be available on those…

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Google Breaks Silence: Top 3 SEO Factors – Marketing Article

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages for its millions of searches every day, and the three most influential factors that webmasters need to consider when attempting to rank for any…

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