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Video marketing tips and tools to boost your traffic – Mobile Marketing Article

The world of content seems to have shifted from classic blog articles into video marketing, evident in the rise of YouTube as the second largest search engine in the world (behind Google). In this article, we’ll go over video marketing tips and some tools to get started. YouTube started in 2005 with only a few dozen uploads and has since grown into the largest video platform with over 30 million visitors and five billion videos watched every day. On top…

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Google App campaigns expand to Discover feeds, AdMob testing ads on app loading screens – Mobile Marketing Article

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunities for mobile games specifically and apps generally for several years. The company is announcing new inventory and features for app publishers and advertisers at Think Games at ChinaJoy, a giant conference for game developers…

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Google expands App campaigns search inventory on iOS browsers – Mobile Marketing Article

Google has announced that App ads will appear on more iOS mobile web browser searches. Accordingly, campaign reports will also include installs and in-app conversion events from iOS browsers. There’s nothing app advertisers have to do to gain access to this new ad inventory. Active App campaigns will automatically get the modeled conversions in the “Conversions” column of their Google Ads reporting. Advertisers that rely on third-party tools, however, should be aware that these conversions won’t be available on those…

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Google Breaks Silence: Top 3 SEO Factors – Marketing Article

Google Webmasters has started a new video series designed to dispel SEO myths – called SEO Mythbusting. The first episode debuted May 15th, and in it, Martin Splitt, one of Google’s Webmaster Trends Analyst speaks with his guest about how search engines work. As part of the discussion, he discusses how Google chooses relevant pages for its millions of searches every day, and the three most influential factors that webmasters need to consider when attempting to rank for any…

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Google can ban your apps from Play Store: Part 2 – Growth Bug – Mobile Marketing Article

I wrote part 1 about 4 years ago and till date it has garnered some 100k views making it one of the most popular story on Growthbug. I must have received emails from over 100 founders over 4 years asking for help when their apps got banned by Google Play Store. This clearly makes it one of the sought after topics and issue faced by the developers worldwide. In 4 years, Play Store has updated its developers’ policies several times…

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How to understand searcher intent to boost SEO rankings Search Engine Watch – Marketing Article

SEO is one of the best ways to bring a wider audience to your blog or ecommerce storefront. It’s estimated that by 2020, business owners will spend around 82 billion dollars on their SEO marketing plan. In this sense, it’s obvious that SEO will continue to grow in popularity over the years. We want to take a look at one of the most important aspects of search engine optimization, and that is understanding the intent of your user when they…

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White Hat SEO vs. Black Hat SEO | SEO.co – Marketing Article

(image courtesy MadMagazine) The SEO industry has many different hats and faces. In the grand scheme of things, it’s still a relatively new field – one that’s been in existence for just a couple of decades – and people continue to push boundaries, explore gray areas, and look for shortcuts to success. When launching an online strategy, every business and marketer has a choice to make: Follow the rules and trust that a long-term, disciplined approach to SEO will eventually…

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KubeCon + CloudNativeCon: One of the Most Important Events in Tech Today – B2B Marketing Article

I had the opportunity to attend the recent KubeCon + CloudNative conference in Barcelona, and from the energy of the show, the number of attendees, and most importantly, the vital technology it covers, it’s hard to walk away from the event and not think that every business that wants to digitally transform and modernize should have someone in attendance. Of course, I know there are some of you reading this thinking “What the heck’s a kubecon?” Well, the KubeCon +…

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Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency – Marketing Article

In our roundup of this week’s martech news, we highlight: Zendesk has acquired Smooch to enable more support messaging via social media. Google has updated mobile SERP design to show website names and icons. LinkedIn has added a new Ads tab on Pages for increased ad transparency. Top stories in marketing technology this week: Zendesk has acquired Smooch to enable more support messaging via social media What it is Zendesk, the customer support platform, has acquired Smooch, an omnichannel messaging…

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