What are PBNs and should you use them? – Marketing Article

30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, sell links, or just simply add your home page links on them. Will you get penalized if you use PBNs? Should you consider using it?…

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SEO for Beginners: What makes a bad link? – Marketing Article

Getting other websites to link to your website is one important factor in improving your rankings in the search engines. But when it comes to link building, it’s quality over quantity that matters. So, what makes a bad link? Ranking well in Google is complicated. It is an ever changing landscape as Google regularly tweaks the algorithm, the set of  rules governing how websites are ranked, with the aim of providing the highest quality websites in the search engine results.…

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LinkedIn Pages Removed from Google’s Search Engine Results – Marketing Article

It appears that Google has removed the www subdomain of LinkedIn from their organic, natural search engine results pages. This is commonly referred to as being banned in Google when pages are removed. Initially we didn’t know who removed the pages. We now know, as I’ll explain in this post, what really happened and what you need to know as a result of this whole incident. This was a very fluid situation, so this post has been heavily changed and…

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Gain visibility with Google’s unified mobile search – Mobile Marketing Article

30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that search, organically. These aren’t ads, just a single unified search of both Google and available products. To determine which products are relevant for a given…

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SEO Tactics For Ecommerce in 2020 – Email Marketing Article

As new online retailers open shop daily, it’s crucial that ecommerce marketers like yourself stay on top of upcoming tactics and algorithm updates if you want your business to stay ahead of the competition. While some things will always stay the same—like using relevant titles and linking to external sources—other elements continue to evolve in a never-ending spiral. What’s the biggest SEO ecommerce update in 2020? Google (as well as other large search engines) is trying to be the end…

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FAQs for Multiple Businesses at the Same Address – Marketing Article

If you have multiple businesses at the same address you may be wondering how you get listed in Google My Business. You may also be wondering how many listings you’re eligible for if you are legitimately running more than one business at your location. You may be wondering about what determines eligibility and what penalties you may incur if you make a mistake as well as how to name your businesses at the same address. You’ll find a wide variety…

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Google’s Meena Chatbot Could Humanize Conversational AI, But Are Enterprises Ready to Invest in More Intuitive Digital Customer Experiences – Marketing Article

Illustration: © IoT For All TechTarget’s Don Fluckinger is a friend and a highly regarded tech journalist. He recently rounded up dome of the industry’s leading CX and AI experts to explore Google Meena’s next-generation conversational AI. He always brings together a great group for a productive and thoughtful conversation! For context, chatbots today are largely used in rule-based engagements, sitting on top of structured data to perform a set of focused operations. They connect customers to common information or facilitate everyday…

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Google Analytics demographic data on age, gender and interests – Marketing Article

Demographic data is a lot more valuable than you may think. It can help shape your website, paid advertising channels and even your overall business model – and it’s readily available. By identifying the overall behaviour of different demographic groups, based on age, gender and interests, you can tailor your website and paid online advertising towards them. How much demographic information is available on Google Analytics? Google Analytics has a wealth of free information about the different demographics who visit your…

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