Google: SEO

New app rating formula headed to Google Play will favor newer reviews – Mobile Marketing Article

Google is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came Wednesday at the company’s annual I/O developer conference. The refreshed ratings will be rolling out to the public beginning in August. Freshness will matter more. The idea of weighting more recent ratings is based on giving more credence to the most current version of an app. What good are ratings from three versions ago if your app has undergone a…

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Google revamps Test My Site mobile site speed tool – Mobile Marketing Article

Google has rebuilt its site speed tool that first launched in 2016, the company announced Monday. Test My Site (which really can be used to test any site without the user being the verified owner) now features more details on a site’s mobile site speed. What’s new? Within several seconds, the tool will generate a report to show you: • The speed of both the entire site and of individual pages and whether the site or page speed is faster or…

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