Google Play

Google Fights Malicious Apps with App Defense Alliance – Mobile Marketing Article

Google has been pushing to ensure the apps available on the Google Play Store are safe from malware and adware. The company’s latest effort is a partnership with security firms in what they call the App Defense Alliance. This initiative designed to identify and remove apps with hidden adware, subscription scams and more, so developers should ensure that their apps are secure or risk removal. App Defense Alliance The App Defense Alliance is a collaboration between Google and cybersecurity firms…

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Where To Host, Syndicate and Promote Your Podcast » Martech Zone – Mobile Marketing Article

Last year was the year podcasting exploded in popularity. In fact, 21% of Americans over the age of 12 have said they listened to a podcast in the last month, which has steadily increased year over year from the 12% share in 2008 and I only see this number continue to grow. So have you decided to start your own podcast? Well, there are a few things to consider first – where you will host your podcast and where you…

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Upcoming Google Play Store Changes in Version 17.0.11 – Mobile Marketing Article

Google has begun rolling out the latest version of the Google Play Store, version 17.0.11. This update includes design changes that app developers will want to keep in mind for both their app and developer pages, as it may impact their App Store Optimization. Toggle Dark Theme Android 10 and higher devices have an optional dark theme, similar to Apple’s dark mode. The dark theme designed to improve visibility in low-light environments and for those sensitive to bright lights. It…

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Google Play Review Process: How Long Will You Wait? – Mobile Marketing Article

Google Play has been adjusting its app review process, requiring some apps to take more time for a thorough review before approval. This can impact the timing of an app or update going live, so developers should keep it in mind when pushing out updates for functionality or App Store Optimization. What’s Changing In August, app developers began reporting an unexpected three-day wait time for their apps to be approved. Google’s notification stated that “for certain developer accounts, we’ll take…

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Google Play Restricts Apps for Marijuana, Alcohol and Tobacco – Mobile Marketing Article

Google Play continues its policy updates. Following the new rules for children’s apps and loot boxes, it is introducing restrictions on apps regarding the sale of marijuana, as well as ones that sell or glorify tobacco or alcohol products. With this change, many app developers may need to modify or reposition their apps and App Store Optimization to avoid removal. Policy Update The Google Play Developer Policy has been updated with several new additions or alterations. Specifically, the Restricted Content…

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