This is a highly debated topic and it came into an important culmination when an ex-Google employee Matt Cutts told how social media does not affect Google rankings. Before we get deep into the discussion, let us clarify a few concepts. What is SEO? SEO or Search Engine Optimization is a complicated process. This process is aimed at ranking or optimizing a particular content higher than others when searched for through certain keywords. So as a user, one would select…