Google: Android

A year after GDPR, mobile notifications are up, location sharing is down – Mobile Marketing Article

In the wake of GDPR and a constant drumbeat of largely negative privacy news in Europe and North America, consumers and marketers are adapting to a changed landscape. In Europe, more limited third-party data may have lead to growth in mobile app notifications as marketers rely more heavily on first-party tools. The post-GDPR environment has also resulted in more selective location sharing by consumers, research shows. That’s also true in the U.S., where new privacy rules have yet to take…

Read More

New app rating formula headed to Google Play will favor newer reviews – Mobile Marketing Article

Google is increasing the weight of more recent app reviews when calculating an app’s average Play store rating. The announcement came Wednesday at the company’s annual I/O developer conference. The refreshed ratings will be rolling out to the public beginning in August. Freshness will matter more. The idea of weighting more recent ratings is based on giving more credence to the most current version of an app. What good are ratings from three versions ago if your app has undergone a…

Read More