Setting a budget for your PPC campaigns is not easy. Too little and you’re selling yourself short. Too much and you’re literally throwing money away. Most tend to err on the side of caution here, with 40% of brands and agencies saying that their PPC budget is lower than it should be.  To make things worse, there’s no golden figure or right answer that comes to setting your budget. It’s all down to you. On average, SMEs spend between $108,000…