Global marketing

Closing the Bigger Deals In Global Markets – B2B Marketing Article

Do your product and overall global marketing strategy target the bigger deals? If so, you need to effectively prepare for Enterprise sales. We are happy to invite you to our next event – Closing the Bigger Deals In Global Markets – to be held on March 18, 2020 at 8:50 AM at Oracle, 18 Aharon Bart St., Entrance B, 6th floor, Petah Tikva. ————————————————————————————————————————— Our meetup will arm you with new tools, insights and tips that will upgrade your readiness for…

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Software Enterprise Sales – Tips for Successful Preparation – B2B Marketing Article

Enterprise sales One cornerstone of a marketing strategy is defining the target customers. Determining the target customers affects the characteristics of the sales process and therefore also the preparation for Enterprise sales. Does only the size of the customer determine the nature of the sale? Defining general sales as B2B, namely sales to other businesses and organizations, is usually too broad and not focused enough. There are a number of parameters that can be used to define the targeted customers, which help us…

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Accelerating the Revenue Engine | Ledger Bennett – B2B Marketing Article

Having built the foundation for a successful revenue engine, what happens next? By this time you should have a clear revenue objective that’s been widely communicated.  Existing silos between marketing, sales and customer teams should be in the process of being removed and gaps in the funnel and opportunities for automation from technology should have been identified and implemented. But how do you go about accelerating the revenue engine? Rapidly increasing top line profitability is becoming ever more challenging.  Simply…

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B2B Videos – Your Missing Piece for Global Expansion – B2B Marketing Article

Global b2b-marketing-with-videos We are happy to invite you to our next Webinar – B2B Videos – Your Missing Piece for Global Expansion  – to be broadcast on December 17, 2019, at 11:30 AM Israel time. This webinar is for B2B software, high tech and startup companies interested in adding videos to their arsenal of marketing tools ‒ and in doing it the right way. Questions that we will address:-What types of videos are there and what is the purpose of each of…

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Is Your Marketing Strategy Based on Your B2B Software Features? – B2B Marketing Article

Many of the B2B software and start-up companies I meet with have plans to expand their activity and enter international markets, based solely on their product or on a handful of features which they have developed. This is natural for a software company, as this is its primary focus – developing a software solution and expanding its capabilities by adding new features. Some companies do indeed have unique features. Sometimes a particular feature may have considerable business implications for the…

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Smart Global Expansion ‒ Experts Share Their Marketing Secrets & Solutions – B2B Marketing Article

Global B2B Marketing We are happy to invite you to our next event – Smart Global Expansion ‒ Experts Share Their Marketing Secrets & Solutions – to be held on May 16, 2019 at 08:45 AM at Oracle, 18 Aharon Bart St., Entrance B, 6th floor, Petah Tikva. Penetrating global markets is a tough challenge for all companies ‒ and in particular for small to medium B2B companies and startups. You will be confronted with giant tech competitors with wider offerings,…

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Should I publish the price of my software in my website in B2B international sales? – B2B Marketing Article

B2B Software pricing One of the issues that B2B software companies, which are seeking to market their products in international markets are struggling with, is whether it is advisable to openly and transparently publish the software prices on the company’s website. There are three approaches: The first approach holds that prices should not be publicized, fearing that customers would be deterred by the prices even before they make contact with the company as well as in order to prevent exposure…

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Exhibition CEBIT 2018 – to prepare in Hebrew and present in Germany – B2B Marketing Article

Exhibitions and conferences have been, and surprisingly are still one of the common B2B marketing channels CEBIT 2018 changes format and turns into a stage for innovation in the field of information security as well. This year, the exhibition moved to the month of June and is held in a new format, turning into a huge festival of digital innovation. Accordingly, the security zone will be particularly large. What some the Israeli companies do not know is that the exhibition…

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My B2B software solution is excellent – why is it so hard to sell it overseas? – B2B Marketing Article

A common phenomenon I encounter in my work meetings with B2B software companies and startups is the frustration of founders, CEOs and sales managers that although they have an excellent product it is very difficult to sell it overseas. The frustration from this situation is particularly big when it concerns a product that has succeeded in the local market in Israel, so there is no doubt about the usefulness of the solution, its rich functionality and the company’s delivery capabilities.…

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