It’s a general rule of business that if the customer isn’t happy, they won’t return. Customer satisfaction is vital to your company’s success, but how do you know when a customer isn’t happy? Where are the weaknesses in your company and services? And how can you improve your customer retention rates? Customer satisfaction surveys are one of the best and most efficient ways to answer these questions. According to Forrester, by simply improving your customer experience by 10%, you can…