4 Things You Need to Know About B2B Email Marketing in 2020 – Marketing Article

By Lauren Dichter, Marketing Consultant at Heinz Marketing A few weeks ago, it was trendy to say the Coronavirus hysteria bubbling up here in the states was unfounded or an overreaction. As it turns out, it wasn’t. Now more than ever, if I know something to be true, I’m resolved to share those facts with people who don’t know any better at the time, even if the truths are hard to swallow or inconvenient. As silly as it sounds, the…

Read More

WizEmail Blog Why Should You Bother To Send Follow-Up Emails – Email Marketing Article

For once there’s a simple and easily understood suggestion for email marketing; you should send follow-up emails as often as possible. There it is, nice and clear. There are some caveats of course, but these are minor and rather obvious.  The only prerequisite is that there must have been some kind of contact between you and the addressee, one where a response via email might be the expected next step. There is no requirement for email marketing list ticked boxes.…

Read More

How Will Brexit Change Email Marketing Norms – Email Marketing Article

The last day of January is when we will leave the EU. It is, whatever your wishes, a momentous day, not only politically, but many suggest there might be a threat to business interests, including email marketing. When the EU signs off the Withdrawal Agreement there will be an interval that has been called the Transition Period. From a political point of view there will be significant change. The UK will not be represented at the EU. We will have no…

Read More

Q&A with Tealium: Data regulations and the consumer experience – Mobile Marketing Article

30-second summary: Brands need to rebuild trust. In the wake of recent data scandals, consumers now expect to know exactly why their data is needed and what it’s going to be used for.  Legal codifications (like GDPR and CCPA) are an essential part of this process.  Shifting the balance of power from brands back to consumers will be a positive in the long run. Compliance may be tough, given the siloed data management practices present in many businesses.  It’s important…

Read More

Towards LGPD and Beyond – You’ve Gotta Have a Plan! – Validity Blog – Email Marketing Article

As the GDPR deadline of May 25th, 2018 approached, one of the biggest mistakes many European senders made was to leave everything to the last moment. By that stage, many email subscribers were completely overwhelmed by inbox overload, and their simplest response was “ignore everything!” As a result, lists were decimated – research from Yieldify showed one-third of marketers lost over 30 percent of their email lists, with Travel (37 percent), IT/Telecoms (32 percent) and Finance (28 percent) being the most…

Read More

Infographic – The Next Wave of Data Privacy Regulation – B2B Marketing Article

When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.  It’s easy to become numb to the torrent of news, tips, and warnings about CCPA on social media and elsewhere, but make no mistake: these regulations are very real, and few marketers – no matter how small – are immune from risk if not adequately prepared. …

Read More

Towards LGPD and Beyond – Getting Delivered – Validity Blog – Email Marketing Article

In the first post in this series about learnings from GDPR as Brazilian email marketers prepare for LGPD, we focused on acquiring new customers and prospects. Now we’ll look at approaches for existing subscribers. In Europe, senders generally took one of three routes: Re-permission: Compared with previous data privacy legislation, GDPR imposed a higher duty of care. For senders using Consent as their legal basis, this meant refreshed permission would be needed for all existing address owners. Privacy Notification: For…

Read More

Marketing Heroes: A q&a with Guy Hanson – Email Marketing Article

As we continue our popular Marketing Heroes series we are delighted to speak with email marketing expert Guy Hanson, he tells us his inspirations, challenges, what marketers should be focusing on, plus much more. Meet Guy Hanson… Please introduce yourself. I’ve just turned 50, and I’m still figuring out quite how I feel about that! I’m British born but South African raised, so the recent Rugby World Cup was good for me! I live in Silverstone, Northamptonshire but mostly work…

Read More

Towards LGPD and Beyond – Legal Bases for Email Marketing – Validity Blog – Email Marketing Article

Brazil’s new Lei Geral de Proteção de Dados (LGPD) data protection legislation is now less than 12 months away, becoming effective in August 2020. While being a near carbon copy of Europe’s General Data Protection Regulations (GDPR), there are subtle differences: Source: IAPP – GDPR matchup: Brazil’s General Data Protection Law (full version here) For Brazilian marketers, as in Europe, a major decision will be whether to rely on Consent or Legitimate Interest as the legal basis for marketing communications.…

Read More

How SME’s Can Prepare For Brexit – Email Marketing Article

Excuse me for getting personal, but Brexit, for me, is rather like waiting for my daughter to leave home. We didn’t particularly want it to happen. However, it was obvious that it would come about eventually. There were a lot of false starts. At the time of writing it seems probable that the election is the start of the final countdown. We can’t be precise as to the form Brexit will take, so it is risky to give advice, but…

Read More