IAB Tech Lab releases ‘nutrition label’ for digital ad transparency – Mobile Marketing Article

The Interactive Advertising Bureau’s Technology Lab is out with version 1.0 of its Data Transparency Standard for the digital ad industry, and is launching a related Data Transparency Standard Compliance Program and seal. Nine companies were “architects” of the transparency standard and compliance program: 3W.relevanC, Dstillery, Epsilon, Hearst Magazines, LiveRamp, Meredith, Neustar, Oracle Data Cloud and Pandora. They have also committed to a pilot period for the compliance program. The initiative includes a DataLabel.org web site for transparency in the…

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B2B Reads: Learning Styles, Company Cultures, and Leadership Transparency – Marketing Article

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. The Myth of ‘Learning Styles’A look at why the theory that some people learn better visually or aurally keeps getting debunked. Great article, Olga Khazan. The 7 Fastest Ways Leaders Kill Company Cultures Without Realizing…

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One year on from GDPR and how it has affected businesses – Mobile Marketing Article

It felt like only yesterday that the GDPR apocalypse had hit and businesses were running around like headless chickens, scared that if they sent an email or SMS message they would be hit with a 20 million pound fine. We now know that isn’t the case and even just a few months after GDPR, businesses needn’t have worried so much and they just needed to “keep calm and carry on sending”. In fact, now the fallout from GDPR has settled…

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GDPR checklist for digital experience management platforms in 2019 – Mobile Marketing Article

We are in an age of privacy regulation and enhanced consumer awareness of privacy protection. The General Data Protection Regulation (GDPR) is approaching its first birthday and more and more jurisdictions are bringing their own regulations to the market. For example, the California Consumer Privacy Act (CCPA) comes into effect on January 1st, 2020. Marketers need to deliver trustworthy personal information experiences as part of their customer experience design, including personal data protection at all layers of the tech stack.…

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How GDPR Changed The Way B2B Marketers Operate – B2B Marketing Article

In May 2016, the official regulations of the EU General Data Protection Regulations directive were published in all official EU languages. This new directive was expected to have a major impact on how companies were legally allowed to handle the data of EU citizens, sending some businesses into a panic. Many of their systems were non-compliant, and failure to follow these new regulations could result in a fine of either €20 million, or 4% of the company’s worldwide annual revenue…

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How To Know If Your Partners Are GDPR Compliant – B2B Marketing Article

GDPR came into effect in May 2018, and companies are still struggling to wrap their heads around its impact. While companies are taking steps, or have already taken them, to ensure that they’re GDPR compliant internally, they also need to make sure that any business partner that makes use of their data is doing the same.

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Google’s Interpretation Of GDPR Puts Publishers In An Untenable Position: Forrester Recommends Rebellion – B2B Marketing Article

The GDPR (or General Data Protection Regulation), Europe’s new data privacy regulation, applies to all organizations — including publishers — doing business with residents of the EU and takes effect on May 25. To learn more about the regulation, please have a look at this post or listen to our May 2017 podcast, “Countdown To GDPR.” The purpose of the new regulations is to give EU citizens and residents greater control over the use of their personal data, and that’s…

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