Liftoff’s 2019 Gaming Apps Report includes key findings on the latest user acquisition trends and benchmarks to guide gaming apps marketers. The report analyzed over 107 billion ad impressions, nearly 82 million installs, and 14 million first in-app purchases from 555 gaming apps between June 2018 and May 2019. Noticeably, games played on Apple devices saw a steep decline in engagement compared to Android, which indicates that trade-offs should be made when investing. VIEW & DOWNLOAD REPORT This report is…